Cross Path of Creative Economy and Tourism Industry
Explore how Sarawak can connect the creative economy and tourism industry through festivals, communities, technology and infrastructure — creating a new model of experiential tourism through the Bornean Classroom. Leadership Tourism - The Borneon Classroom Tourism is often measured by arrivals, hotel occupancy, spending and length of stay. The creative economy, meanwhile, is often measured through artists, performers, content, events and intellectual property. But what happens when these two industries cross paths? They create experiences that people travel for — and stories that people remember. Sarawak, and Borneo more broadly, offers an interesting case study. In our recent Sarawak Tribune article, “ Sarawak as a Regional Leadership Hub: Beyond Tourism ,” we explored the idea of Leadership Tourism and The Bornean Classroom — transforming Sarawak from simply a destination to a living environment where people can learn, connect, exchange ideas and co-create. I believe the same think...
