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目前显示的是标签为“Creative Industry”的博文

Angry Birds Tale

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Angry Birds involves catapulting cartoonish birds into fortresses built by egg-stealing green pigs but Vesterbacka (chief marketing officer of Angry Birds creator Rovio) said Rovio is "not a games company". What we are building here is the next generation of entertainment franchises. With some 300 million downloads, the addictive game is heading for global domination. However, success doesn't come overnight. "We built 51 games before Angry Birds so it wasn't like we were an overnight success." said Vesterbacka. Rovio has successfully expanded the Angry Birds franchise from the virtual world to the real world despite being repeatedly advised that it would not work . "We've been told time after time that we're not supposed to do movies, books, toys," he said. " We sold like 8 million toys." It's not "rocket science". If you are a strong brand, if you have a strong following of fans you can do anything. ...

E-Reading Device and Online Ad Spending Growth

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Keep your business ahead of the digital curve. Tablets are on the verge of revolutionizing how people browse the web. To the winner(s) goes a ton of money. The question is, where will you be in the food chain? Where are you when the wave is coming? Are you surfing up the challenges or simply watching at the seaside? Tablet Wars Heating Up, Sales May Jump to 215m in 2015 ~ May 31, 2011 Bloomberg recently quoted an analyst from Sanford Bernstein who expects tablet sales to jump from 17m in 2010, to 215m in 2015. That would be a 1,370% increase. Apple's in the lead. Google's coming up in second, and is about to unveil an army of tablets from manufacturers such as Samsung, Motorola, and HTC. Microsoft is about to limp into the race with its new Windows tablet OS. Competition from new entrants will cut Apple’s share of the tablet market to 50 percent next year, iSuppli Corp. said on April 21, from almost 100 percent when the Cupertino, California-based company began selling...

Creative Industry

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This is a complementing article for Comsumption Device, Digital Contents, and Online Campaign A report about media & advertising found on The Edge Financial Daily, May 19, 2011 Well-nurtured creative economy can be source of socio-economic growth, jobs, innovation and trade, says UNDP. Some notes from Creative Economy Report 2010: - Global exports of creative goods and services—ideas and creativity-centred industries such as arts and crafts, audiovisuals, books, design, films, music, new media, visual and performing arts— have more than doubled from 2002 to 2008, reaching nearly US$600 billion. - Despite the 12 percent decline in global commerce in 2008, world trade of creative goods and services continued to expand with an average annual growth rate of 14 percent. - Evidence suggests that even during the global recession, people continued to go to cinemas and museums, listen to music, watch videos and television shows and play video games. Even in times of crisis, cre...