How Tze 浩知

Presented at the Singularity University's Innovation Partnership Program (IPP), this is an entry level talk about bitcoin by Andreas Antonopoulos the ability to see behind the illusion of what people thought bitcoin was it isn't appear to be as it is at first glance. a platform of trust concept of decentralization applied to the human communication of value from institutional based money to network based money not money for internet but the internet of money on the verge of a new transformation of money we are on the verge of creating the first completely global completely borderless completely decentralized and completely open form of money one where you can build applications because this money is programmable and you don't need to ask anyone's permission to launch an application anymore than you need to ask permission to launch an application on the internet. and the only requirement to have a successful application on the internet of money is t...

To what extent does your organization have a digital strategy today? Over the coming decade NO industry will escape profound digital disruption ... to the very nature of what it makes and serves. History has a way of repeating itself if you don't learn from it. If the rules make you number one somebody's gonna change the rules. Fundamentals: What do people want? What is the business moment here? If you don't think about the disruptive model to your business model, somebody outside will do it for you, FOC. Website 101 from Koh How Tze People, Process, Technology Trending Data, Historical Data Use data to predict before an accident happen. Algorithm is at work. Prices change at seconds. Not so much agree on above tabular info but just a note for reference purpose only. Notes taken from a speaker during  CIDB SICA 2018 at Berjaya Times Square Hotel Kuala Lumpur Slido Apps - The Ultimate Q&A and Polling Platform for Company Meeti...

Vivoday.com, registered 20th July 2015. Alexa traffic rank 557k by 29th August 2015.

#1 Original Create original, high quality content that is evergreen (does not expired as time passes). #2 Clean & Neat Layout The content is meant for human reading. For reading pleasure, it would be better to come with multimedia component such as photos and video clips if possible. Example: travel799.com #3 Links Internal and external links (preferably your own network of digital assets) that provides readers with additional info or proof of point must be present, for SEO purpose. Example: Think Big, Start Small, Move Fast #4 Viral Effect Find viral content and collect it into your related web property. Information that people are looking for, such as How To Save for Retirement , could be a content that people are willing to share out via social media if they found it useful to them and their friends.

营销思考的是如何将产品通过什么渠道卖出去，用什么配套，营销活动。做一个将军该想的事。 而互联网商业模式思考的是如何将产品用最适合市场及未来趋势的方式推出去，先想如何成为市场的独一无二的领导地位，再想如何抢占市场，简单来说，就是先将江山如何拿下，做一个皇帝应该该想的事。 1. 定位客户是谁 （市场区隔，大数据，整体用户的生态及规模等） 2. 能为客户做什么？ （完整的产品服务生态圈，价值主张，核心，及与竞争者最大的不同点） 3. 渠道 （客户所在的鱼塘，如何让客户自然付费等） 4. 产品服务如何盈利 （价格结构，客户终身价值，客户取得成本） 5. 打造合适的产品服务 （提出颠覆性的假设关键点，检测点等） 6. 企业规模 （后续市场总规模及发展计划，资本运作，上市）。 一个好的企业愿景及使命一定不是空喊的。 加油！

以上图表,一目了然。 个案参考: It's Me Photos Studio 既然已经有预算在报章(传统媒体)打广告,网站的其中一个功能便是让更详细的资讯(比如产品/服务细节)可以24/7在另一个管道上呈现给潜在客户/游览者。 有了网站这个辅助管道/空间,客户来源可能是: 1.看了报章,上官方网站游览并查询更多公司/产品/服务相关资料,然后电联(call in)或亲临(walk in)店面。 2.在社交媒体上看见相关分享/讯息,上官方网站游览并查询更多公司/产品/服务相关资料,然后电联(call in)或亲临(walk in)店面。 3.通过朋友介绍,如电邮/SMS短讯/口碑相传/即时(移动设备)通讯软件等,上官方网站游览并查询更多公司/产品/服务相关资料,然后电联(call in)或亲临(walk in)店面。 以上大概叙述3个可能发生的状况,不一定即时或很短的时间促成,多数会有时间上的缓冲期。但是,无可否认的一点就是可以通过不同管道,以网站做后盾为企业和客户带来方便的方式。 也就是说,虽然未必是第一个接触点,网站在扮演延续传统媒体(如报章,传单,电台/电视广告)的预算功能(比如1次全国版彩色报章广告的价位可以是投入设立一个基本网站并让它延续至少一年)是一个重要环节。其价值绝对是一两次的全版彩色广告/几次的传单分派难以比较/媲美的。  

错过互联网，企业错过的将是一个时代，而不是一个阶段。一个时代，可能就是一辈子的时间。 传统的店面会消失吗？我的回答是，不会，因为现在是走向体验店的年代，一定要将互联网与实体去结合。让店不再只是摆货的店，他必须是一个跟你的粉丝互动及感觉新产品服务的点。用粉丝的关系去做口碑宣传很重要。从过去的思考，让客人自己走进来，和让客人自己“冲”进来，是不一样的。要学会这点。看看我们身边的人，上网购物的人是越来越多还是越来越少，若越少，说明传统行业不会被影响，若多，说明这就是一个避免不了的趋势，在大陆已经有不少大的店，包括星巴克，都已经关掉部分的店，开始走向租金便宜的社区等。 Rahim Simon Fashion Gallery (RSFG) > Butik Dan Pemborong Koleksi Muslimah Terkini. Dengan Harga Mampu Milik. Produk Berasaskan Kain Lycra.Koleksi Kami Adalah Hasil Rekaan Dan Jahitan Kami Tersendiri. Layari laman web RSFG di http://www.rsfg1.com 【How-To】澳洲旅游局: 内容和社会化媒体营销的9堂课 http://www.socialbeta.com/articles/9-content-and-social-media-marketing-lessons-from-tourism-australia-2013.html

【朋友圈PK明星脸的秘密】 这两天，微信朋友圈里突然流行起用自己的照片去PK明星脸。而据虎嗅网调查，这个项目是2011年，百度千万美元收购了创新工场旗下的手机照片处理和分享软件“魔图精灵”。百度让你们免费玩的意义是：收集足够多的面部信息，为未来面部识别大数据打下基础。 互联网里所有的免费都是一个诱饵，免费是解除个人隐私武装的窃贼。与向个体完成一次产品推销相比，个体本身的生活信息、关注点、终身价值（LTV）具有更大的商业价值——这是一切免费模式及产品的目的所在，也是互联网上免费产品日益普遍的原因。 免费如此普遍，你即使万分小心，都是无处可逃：只要你使用任何一种互联网或现代商业系统，你的个人隐私就全部被一个看不见的“云”记录在案——用句时髦的词，你的每一次点击（Click）、暴露在监控摄像下的动作、甚至面部表情等，都变成了“大数据”里的一组二进制代码，进入各种商业机构的分析器之中。你使用各种免费服务的行为，为你所不知的很多公司，创造了就业机会与商业价值。 文章: 免费方法真没有，免费思维可以有 - 免费方法真没有，免费思维可以有 http://club.ebusinessreview.cn/blogArticle-208701.html

马云透露了阿里巴巴以及自己成功的秘诀，那就是梦想、学习和坚持。 “第一你自己要相信，就是‘我相信’，‘我们相信’；第二是坚持；第三，我们学习；第四，我们做正确的事和正确的做事--正是这四个关键使阿里巴巴走到现在。” 人必须要有自己坚信不疑的事情，“你没有坚信不疑的事情，你不会走下去的，你开始坚信了一点点，就会越做越有意思。很多人比我们聪明，很多人比我们努力，为什么我们成功了，我们拥有了财富，而别人没有？一个重要的原因是我们坚持下来了。” 没有人相信他，1995年的杭州，人们不知道互联网是什么东西。在那段时间里，马云过的是一种被人视为骗子的生活。但是，马云的网站为上网的企业带来了客户，他的网站盈利了。1996年，马云的营业额不可思议地做到了700万元！1997年，在国家外经贸部的邀请下，马云带着自己的创业班子挥师北上，建立了一系列国家级站点。当马云回顾这段经历时，不禁感慨：“在这之前，我只是一个杭州的小商人。在外经贸部的工作经历，我知道了国家未来的发展方向，学会了从宏观上思考问题，我不再是井底之蛙。” 弃鲸鱼抓虾米 为中小企业芝麻开门 “弃鲸鱼而抓虾米，放弃那15%大企业，只做85%中小企业的生意。”这是马云在开始涉足电子商务领域时所做的决断。“如果把企业也分成富人穷人，那么互联网就是穷人的世界。因为大企业有自己专门的信息渠道，有巨额广告费，小企业什么都没有，他们才是最需要互联网的人。而我就是要领导穷人起来闹革命。”马云要做的事就是提供这样的一个平台。 最早创立这家公司的时候，我们希望他能成为全世界的十大网站之一，也希望全世界只要是商人一定要用我们。你既然有这样一个想法你需要有一个优秀的品牌、优秀的名字让全世界的人都记得住，没有想在中国做一个网站，是想在全世界做一个网站，那时候就想了好多天，想个什么名字比较好，最后觉得阿里巴巴这个名字很好，第一人家记得住，全世界的发音都一样。然后我觉得阿里巴巴是一个比较善良正直的青年，他希望把财富给别人而不是自己抓财富。所以我们后来说这英文叫open sesami，给中小型企业网上芝麻开门。 让天下没有难做的生意”是阿里巴巴的使命。 把复杂的事情简单化，要用胸怀去对付。男人需要胸怀，女人也需要胸怀，男人的胸怀是被冤枉出来的。” 马云对“笑傲江湖”四个字有着自己独特的理解：网络即江湖，如何笑傲...

YouTube 新聞未來新霸主？ YouTube正成为全球最有影响力的新闻机构，而它没有聘用任何记者。这个网站的数位环境已产生重大变化，成为个人录影与新闻专业报导并存的世界。皮尤研究中心(Pew Research Center)16日公布的新聞專業新研究發現，發生重大事件及天災時，人們往往搜索「YouTube」，希望看到目擊者送上「YouTube」的現場錄影。 全文: http://cnews.cari.com.my/news.php?id=250996 陳士駿：正確時間做正確的事 1. 很多學生擔心畢業不是就業，就是失業，但卻忘了其實還有「創業」這個選項。 2. 勇往直前並不等於有勇於謀 他說當時PayPal的老闆並不懂財務管理，但卻照樣做網路金流，就像他也不懂怎麼拍片，一樣可以創立YouTube，因此他認為創業成功，關鍵在於「正確的時間做正確的事」，以及勇往直前的「勇氣」。 (注：这个有点像 Tune Talk CEO Jason Lo 当年被 AirAsia CEO Tony 叫去帮忙业务时的情形。 When Tony asked me to join, I said: “Tony, I don't know anything about telecom.” His response, “That's ok. I didn't know anything about airplanes.” Source: http://biz.thestar.com.my/news/story.asp?sec=business&file=/2011/7/30/business/9187655) 3. 創業失敗不等於世界末日， 年輕人有的正是時間優勢。 4. 如果缺乏熱情沒有創新的想法，心裡只想要賺錢，卻做不出有自我特色的產品，要成功那只能碰運氣。 5. 對於網路創業，現在 只要找到使用者關心的內容 ，創業幾乎是沒有門檻。 想要創業的年輕人不妨從「自己想要，別人也想要，但市場上卻沒有」的行業切入創業市場。 在雲端運算的現代，創業者只要到亞馬遜租一個電腦空間，幾百台的電腦就可以同時啟動，公司設在哪裡都一樣，就算跨國公司利用網路溝通也不花什麼成本， 這是網路創業最容易的時機，缺的只是好的創意和勇氣。

Pre-event report on Red Tomato Newspaper, Issue 138, Page 22 (18th May 2012 - 24th May 2012) - 200,000 copies issued. Post-event report on Red Tomato Newspaper, Issue 140, Page 26:

the internet contributed 4.1% of Malaysia’s GDP or US$9.75 billion of the US$238 billion GDP (RM30 billion of RM738 billion) in 2010. This places Malaysia among the highest of 30 fast growing countries in terms of internet GDP, surpassing the US and China. Malaysian businesses today only spend 1% of their advertising budget on online mediums. The amount of time Malaysians spend on TV, print and radio is equivalent to the amount of time they spend on the internet. in the UK, companies spend between 25% and 30% of their advertising budgets online. while Malaysian businesses sell more things online than many other countries with similar wealth, they have yet to invest in internet advertising to the same extent other countries do. while internet penetration has increased to 62.3% as of early January, with a target of 75% by end-2015, only 100,000 out of 700,000 small medium enterprises (SME) have online presence. There are 600,000 SMEs without websites. If policies are put in place...

The two pieces of information necessary for you to understand what SOPA (Stop Online Piracy Act) / PIPA (Protect IP Act) are all about and how they are going to destroy our personal liberties: Click image to enlarge. PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo . "We oppose these bills because there are smart, targeted ways to shut down foreign rogue websites without asking American companies to censor the Internet," a Google spokesperson said Tuesday. Related: INFOGRAPHIC: Everything You Need to Know About SOPA http://www.wealthwire.com/news/liberty/2539?r=1 Final Step to Fascism? National Defense Authorization Act Passes The key takeaway from this kafkaesque law is not its specific provisions or complete decimation of civil liberties, but the fact that this war was never declared on a nation or tangible enemy. It is a war against an abstract idea, therefore there is no enemy to step down and no chance for this war to end. So ...

This ads on 21st April 2008, The Edge Financial paper is additional info to Consumption Device, Digital Contents, and Online Campaign : 10 minutes between meeting. 12k made. not bad. Ads by Maxis and Blackberry.

逛商场时，直觉叫我投资马币 8 块钱买这本杂志： 打开了密封的胶袋，再看一看内容，资讯将让读者赚回无数倍的回酬... 与 虚拟大国诞生，第三波淘金潮在 facebook 一样，都是 Business Next 数位时代的商品。 看来本地杂志还有一段很长的距离要走。

You may have understand the concepts behind online campaign , another reason supporting the timing for running effective virtual world promotion would be the availability and popularity of the consumption devices. Below is a sample of how a Taiwan magazine is penetrating the digital medium. Since you already have the content in conventional publication, why not simply duplicate a copy into the digital medium and get more exposure (and revenue!) from it! It's about  consumption devices, digital contents, and online campaign ! http://www.caijing.com.cn/2011/ydxmt/

如果有一天你的孩子上网寻找作业资料，比如模拟作文，而网页的某个广告却是链接至成人产品销售网站，你会怎么办？这里有一个很好的案例，供研究研究与参考。 话说有一天，我在上网作一些企划相关研究时，发现了一个现象。在游览小学作文范例时，发现网页的大部分几乎都由广告给填满了，而真正所需要的资料也被广告所“包围"。更甚的是，右下角有一个突出的广告，居然是链接到一个贩卖成人性福用品的广告。（见图） 看官，你怎么说？

Packages ---------------- 1. Personal Blog Hosting, Domain, SEO Customization, Content Management System, Starter Kit (documents) 2. Corporate / Business (exclude PPC and other cost incurred online ads expenses) Consultations ~ Digital Contents Structure ~ Revenue Streams (additional) ~ Internet Marketing Strategy Online Campaign (depend on budget) List Building (system integration) Newsletter (system integration) Sample: Win Free GPS Entry page:  http://winfreegps.com/ Landing / Subscribe page:  http://winfreegps.com/ index1_subscribe.html Log page:  http://winfreegps.com/ updates Facebook:  http://www.facebook. com/pages/GPS-Bay-M-Sdn-Bhd/ 139156776096129 Phase 2:  http://www.citibank.com.my  ( Shell-Citibank credit card promo) ------------------------------ ------------------------------ ------------------------------ ------------------------------ Some additional notes: 1. Bi-lingual notes:  http://howtze.blogspot. com/ 2. Older notes:  h...

人们之所以这样忙碌，没有足够的时间，真正原因是因为他们没有理解时间与生产力之间的联系，没有明白与他人协作是多么有力的投资。 想一想，你为建立梦想而需要与之联合的任何东西、任何人都已经存在！拥有你在寻找的信息、知识和资源的人，此刻就活生生地存在于这个世界上，你的工作是发现他们，想出与之建立成功伙伴关系的方法。有了正确的梦想，有了正确的团队，每个人都会获得更大的成功。 As our society is witnessing an explosion in non-conventional ways to answer the basic economic question, "How do I make a good living?", The Currency of the Future is the answer to making your life a masterpiece. The next ten years will reveal a tidal-wave of opportunities through technology in home-managed professions. You can watch it happen around you, or use this book and learn how to participate and profit. Whether you develop your own business or not, this book will steer you on a course that will benefit you, your family, and friends. Discover your ability to create income in the new millenium with multiple streams of passive income !

Training internet experts to fight against hackers and data thieves is a priority for developed countries. Check out two related news: Training Future 'Cyberwarriors' Is School's Objective By Fabian Mueller February 18, 2011 9:35AM Whether it's administration, government bodies or the private economy, there are networks and systems everywhere that need to be protected, data secured and digital intruders stopped in their tracks. It seems appropriate that the cyber security course can also be completed exclusively online. http://business.newsfactor.com/story.xhtml?story_id=0030009MN97F Hackers hunting on smartphones Hackers showed a strong prediction for a kind of malicious code used to mine bank account data and, ultimately, get into people’s accounts, the computer security firm indicated. China, Thailand and Taiwan had the highest rates of infection, with nearly 70% of the computers in those countries “riddled with malware,” according to PanLabs. AFP-...