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In a paradigm shift, Singapore has moved from a Garden City to a City in the Garden with a holistic programme to promote eco-tourism: The six Plants and Planet collection of gardens showcase the biodiversity of plant life on our planet: 1. Secret Life of Trees examines trees and their functions as well as their evolution. It also investigates the role of trees in the rainforest. 2. World of Palms celebrates the rich diversity of tropical palms and their ecological riches. Different shapes of fronds and seeds as well as the versatile use of palms will also be highlighted. 3. Understorey will feature the forest root zone and plant species of the forest floor. It offers information on how plants have adapted to the specific environments such as low light and poor soil condition, etc. 4. Fruits and flowers is about the amazing world of flowers and fruits and their functions. 5. Discovery garden looks at plants evolution throughout the lifespan of the planet and offers vi...

Some ideas for reference in promoting local tourism (in this case, the biggest winner is Queensland Tourism Board): http://www.milliondollarmemo.com/en/about-the-competition http://www.milliondollarmemo.com/en/news-and-events From The Edge Financial Daily (Thursday, September 8, 2011) Tourism Queensland CEO Anthony Haves said Queensland's tourism industry would be the ultimate winners of the Million Dollar Memo. "When these 20 finalists return to their workplaces, we want them to tell their bosses that Queensland is the best place in the world to reward their starff," he said. The campaign had been in the works for 18 months and was launched in March. Companies worldwide were invited to compete in the challenge by sending a 60-second video on what makes their companies a great place to work and why Queensland is the ultimate reward destination. A total of 291 entries were received - 70% from the Asia-Pacific - and this was whittled down to a top 70-shortlist a...