How Tze 浩知

Talk about V3 budget hotel,Taman Gaya,Johor Baru 's website / info page, the paid for development version (could be the best designed among Johor Bahru area's budget hotel to date): The free info listing version:

2012年10月13日， 俊男美女俱乐部 (http://www.facebook.com/handsomebeautyclub)有 60,962 likes · 9,441 talking about this Terimee One Stop Beauty & Slimming Centre (http://www.facebook.com/terimee)有 20,446 likes · 582 talking about this 同样一张照片，放在俊男美女俱乐部有 224 likes 放在 Terimee Facebook 有 65 likes 在 Online Campaign : 10 倍增长个案分析 里，我们曾提到“只要善用网络社群的分享力量，可以有效地聚集市场学里大数法则中潜在客户量。” 现在再看看不同照片组群在两万多粉丝人数所产生的likes: 简单来说：一张徐子珊照片， 在特丽美 20,446 粉丝发布，有 65 likes (kate-03.jpg), 在俊男美女俱乐部 60,962 粉丝发布，有 224 likes (kate-04.jpg). 你看懂大数法则了吗？

http://www.facebook.com/terimee OMG Paradise’s We Love Planking Asia Challenge OMG！帅哥美女爱扑街亚洲大挑战 http://www.12winfreebies.com/win-a-free-trip-with-omg-paradise-planking-asia-contest

在 我和我的小三 于一星期前有所进展后， 特丽美面子书专页 活动也逐渐活跃。 特丽美俊男美女网络选拔赛 在 2011 年 10 月 1 日推广后的两个星期内，粉丝从 2818 人增至 4040 人 （本贴标题阿四的意思，是四千多，非广东话里的 "ah sei / 仆人”的意思）： 社群互动也从之前近乎零而呈令人鼓舞的增长： 最新的进展，当然是游览 特丽美面子书专页 ！

特丽美俊男美女网络选拔赛 在 2011 年 10 月 1 日开始进行（适逢星期六），当时的 特丽美面子书专页 有 2818 名粉丝： 点击上图以观看时间 在 2011 年 10 月 6 日上午，粉丝小增至 3018 人　（标题“小三”的意思）： 点击上图以观看时间 虽然最近 Facebook 改了一些流程，即 by default 社群不需按 LIKE 或赞成为粉丝也可以游览专页内容，粉丝的增长幅度与参赛人数也还好。 至目前为止，共有 30 名参赛者 - 请游览 特丽美俊男美女网络选拔赛十月份活动相簿 - 而且素质也还不错。 值得一提的是， 特丽美俊男美女网络选拔赛报名表格 设计也非常专业。 最新的进展，请游览 特丽美面子书专页 。投票者也有奖品！

Online campaign: Red Tomato weekly newspaper entering 3rd month, a grow of fans count from 1,431 (as at 5th July 2011) to current 19,014 (as at 5th Oct 2011), 1228% growth in 3 months. Not bad.

逛商场时，直觉叫我投资马币 8 块钱买这本杂志： 打开了密封的胶袋，再看一看内容，资讯将让读者赚回无数倍的回酬... 与 虚拟大国诞生，第三波淘金潮在 facebook 一样，都是 Business Next 数位时代的商品。 看来本地杂志还有一段很长的距离要走。

Stepping into September 2011, the prizes are even more attractive and bigger, that includes a condominium unit worth RM200k+ and even some special items such as a Biodiesel Processor! 60. Win Your Very Own Biodiesel Processor Worth RM 70k with IGEM 2011 59. Win A Condominium, A Honda Accord, or Prizes Worth A Total of RM638,000 with Grand Imperial Group Promotion 58. Win HP Notebook, BlackBerry Torch, HTC Smart Phone, iPad and Panasonic Home Theatre with Bonuslink Ready, Aim, Shoot Contest 57. Win A Belum-Temengor Forest Trip for 2 with Bonus Link Go Green Campaign 56. Win Up To RM15,000 Raya Money with Tesco Watch and Win Promotion 55. Win Up to RM1,000,000 and Daily Prizes with Caltex 75 Years Surprizes Contest! 54. Win A Netbook with BEX-Asia Pre-Registration 53. Win Chery Tiggo and Home Appliances with Carrefour Salam Aidilfitri Promotion 52. Win RM42,000 Worth of Firefly Vouchers with HP Terbang Balik Kampung Contest 51. Win RM5,000 Cash With Petronas Saya S...

榨甘蔗理论 进行网络推广，是把原本已经花费在传统广告的预算挤出更多效应来： 此外，作为虚拟世界的一个管道，它将非常有效地为您的企业做 24/7 、自动化、不间断的推广！

Some ideas for reference in promoting local tourism (in this case, the biggest winner is Queensland Tourism Board): http://www.milliondollarmemo.com/en/about-the-competition http://www.milliondollarmemo.com/en/news-and-events From The Edge Financial Daily (Thursday, September 8, 2011) Tourism Queensland CEO Anthony Haves said Queensland's tourism industry would be the ultimate winners of the Million Dollar Memo. "When these 20 finalists return to their workplaces, we want them to tell their bosses that Queensland is the best place in the world to reward their starff," he said. The campaign had been in the works for 18 months and was launched in March. Companies worldwide were invited to compete in the challenge by sending a 60-second video on what makes their companies a great place to work and why Queensland is the ultimate reward destination. A total of 291 entries were received - 70% from the Asia-Pacific - and this was whittled down to a top 70-shortlist a...

Results speak for itself: At 5th July 2011, total fans = 1,431 At 7th September 2011, total fans = 1,4311 LIVE results: http://www.facebook.com/redtomatonews

Bumped into this interesting ads while checking out Online Campaign : 10 倍增长个案分析 and doing research for More Campaign and Contests based on Concepts Behind Online Campaign :

There will be more to come when retailers and businesses are looking at options to up sales during economic downtown ... listed below are just some examples. Win Up To 2,000,000 Cash with Public Bank U Save V Reward Campaign Win Exciting Rewards with Mastercard Shopathon Campaign Win Samsung Galaxy SII with GSC Watch and Win Contest Win 2 Free Movie Tickets with GSC-Hong Leong Credit Card Win Free Movie Passes with Maybankard Debit Card Win iPad2 or iPhone4 with Tai Thong Sweetest Snapshot Contest Win A Shopping Spree Worth RM100,000 and A Chance for Additional RM100,000 Cash with OCBC Mega Magic Moments Campaign Win A Chance to Shop for Free with Maybankard 2 Cards Win iPhone, iPad2, Sony Cyber-shot with PB Malaysia Mega Sale Carnival 2011 Win iPads and SmartTAGs with BSN Zing PlusMiles Card Happy Driving Promotion Win A Nissan Teana with Hong Leong FD Promotion Win A Macau Party Trip with MTV Asia Win Great Prizes with TM Festive Specials Win Brand New Pe...

This is what we call Facebook / Social Media Marketing! Facebook/社交网站/网络推广活动不是简单的 Status Update 或进行一些“欢乐大放送”之类的奖赏活动而已，它是一个有目的、有系列、有策略地进行的商业活动，配合一干的品牌效应、营业目标与跟进发展等工程项目。 只要用对的人、对的策略，它绝对是一个事半功倍的良好投资！ 《红蕃茄》网络推广案例 从7月5日至8月16日（两个月内），粉丝从1,431人 有图为证： https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCyvthhqmZIvTR21wcCzr71cl6RIvvjUiiCXlO_xTMnL7XZCwiD1885vigX4pUf-SE10bb_6GyRrgMrUp5VpdTCt5yTvA6nvR9hh5xoa7cAdqvWKJCmu7VYsuVI5NuiFlxCNnfSGOoJ7A/s640/1431-RedTomato-Pre-Launch-20110704.jpg 增加至目前的 10,829人（网络即时：http://www.facebook.com/redtomatonews）， 大约 ~650% 增长，换句话说： 1。从7月5日开始，至少有多 9,398 个 ( 10,829 - 1,431) 网络社群用户知道《红蕃茄》免费中文报的存在。 2。只要善用网络社群的 分享 力量，可以有效地聚集市场学里大数法则中 潜在客户 量。 图解：在 https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY2lUgHMJhU2yXwMRIBDnus9BIES0T_aWHXYexoDH20bN4HOVkXHOODTWZiYOLcleW2drO-1479jF6zWTvCbCFW8tBRumJ-AZgXZgjVGWu9QbcNYOId1bFvGZKE12BQdnrsZrlNiOSgVk/s1600/online-campaign-concepts-conversion-rate.jpg Prospect 一栏 3。用对商业策略，在网络进行自动化品牌与推广活动是一个 事半功倍...

Win RM88,000 in Cash With AmBank GR8 Festive Celebration Win All Expense Paid VIP Trip to Ferrari World Abu Dhabi with Shell Helix Win Firefly Holiday Vouchers and Body Shop Gift Set Worth Up To RM23,500! Win More Than RM100,000 in Prizes with Indocafe’s Drink & Win Contest Win Up To RM300,000 In Cash and Prizes With Dutch Lady’s Drink More Do More Contest Win RM15,000 Cash with Johnson’s Baby of The Year Contest Win A World Tour Trip with BSN An Naim Campaign Win A Chery Car with The Store Pacific 43rd Anniversary Promotion Win A Volkswagen Polo with Maybankard Debit Card Win Honda Insight with AEON Jom Raya Contest

Just to have a look on industry movement, quite a lot of new contests and campaigns around lately, and they are very generous because the grand prizes are CARS, yet not cheap one but LEXUS, Insights, and Vitara! Check these out: 10. Win iPad2 with I Love SmartHeart Crossword Game 9. Win RM100,000 Cash and Sony Ericsson Xperia PLAY 8. Win Hong Kong Disneyland Trip With Castrol Malaysia 7. Win Audi A5 Coupe With Maybankard I Want Audi Promotion 6. Win A LEXUS CT 200h With American Express Malaysia 5. Win A LEXUS CT 200h With Panasonic Eco Raya Promotion 4. Win A LEXUS CT 200h With ICI Dulux Colours of Hope Contest 3. Win A Brand New Honda Insight 2. Win A Suzuki Vitara 2.0 With MPHOnline Read & Reap Contest 1. Win A Suzuki Alto With Bausch + Lomb Freedom To Look Hot Contest

以下实例仅作为案件参考与实战分析。欢迎模仿，谢绝拷贝，因为你可以依样画葫芦，但背后的软实力如果掌握不好，可能会画虎不成反类犬，得不偿失。 2011年7月4日， 《红番茄》免费中文报网络竞赛 在推广前，面子书只有 1431 个粉丝。 7月5日，开始网络推广。截至7月28日，粉丝人数已达 6212 人，一个月内（23天）330% 的增长率。 为什么用粉丝人数来做案例？因为这是其中一个管道，一个大数法则里潜在客户数量的例子（请参阅 concepts behind online campaign 里的图表）。在 more likes equal more dollars? 的普查里也有一些不可忽视的网络社群相关调查数据。 同样是网络竞赛，不同人做出来，却有不同的成绩： 网络搭配竞赛。 截至7月28日，粉丝人数从106人增至166人。 重点： 1。当大企业如花旗银行也加入社交网络推广游戏时（ Even Citibank taps on Facebook ），这一个虚拟管道不可以被企业所忽视。 2。要抄，可以。但不要只着重于看得见的东西而已。 問題在於，可以克隆（clone) 蘋果，無法克隆創意；可以克隆勞斯萊斯，無法克隆貴氣；可以克隆拉菲堡紅酒，無法克隆品味；可以克隆哈斯塔特，無法克隆人文氣息。可以克隆高鐵，結果無法阻止火車追尾脫軌，代價是數十人命。~ 郑丁贤‧山寨與克隆：http://opinions.sinchew-i.com/node/20251 3。要做好事情，要舍得。找对的人，做对的事。重赏之下必有贤能之士辅佐。网络技术层面可能是阿猪阿狗都会做的事，但创意与营销策略则另当别论。Pay peanut get monkey 的意思是如果你只愿意付 kacang putih 的预算，你很大可能找到一班猢狲！ 心宽福大，施比受有福。 一份耕耘，一份收获。共勉之！ 祝 安康 11年7月28日 此前英文相关篇幅： Online Campaign : Red Tomato Weekly Newspaper 一位前辈 n 年前的分享 ： 商场之动，供销两旺。货栈之固，买卖兴隆。 有动有静，进退自如。有赚有赔，财运亨通。

In conjunction with America's Independence Day, the screenshot of fans count for Red Tomato weekly newspaper prior to online campaign I Love Red Tomato launching. As at 23rd July 2011, nearly 18 days after project launched at 5th July 2011, the fans count increased to 3,581 (from 1,431) - an increase by >100% ! This is the screenshot for campaign participants as at 23rd July 2011: Stay tuned for more updates!

In economic theory, perfect competition describes markets such that no participants are large enough to have the market power to set the price of a homogeneous product. Similarly, when it comes to business ideas, or marketing strategy, there may have no businesses big enough to have the market power to block the idea of a great sales campaign. One of the best example is the Consumption Device, Digital Contents, and Online Campaign run by many businesses, where giving away these gadgets to get more sales seems to be a trend. In this case study, the point we are looking at is TIMING. While the ideas of Beauty Slimming Guide ( http://www.beautyslimmingguide.com )to run online campaign to give away free iPad2 (slim, sleek, chicky device that suits the beauty slimming industry) is still under progress and construction:   Another industry player had come out with this promotion: claiming to be the first in the slimming industry giving away free iPad2! Get the message behind t...