博文

目前显示的是标签为“Campaign”的博文

Mister Potato and Jacker

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Just not long ago, a local brand launched its Mister Potato and Man Utd marketing campaign. It is one of the best try for local business where they are scoring with the right brand . In this promotional event, you can Win the Experience of A Lifetime with Mister Potato Man Utd Promotion ! As player in the same industry, another company, Jacker, launched its own campaign aiming to boost sales too - where you can Win Up To RM200,000 Cash with Jacker’s Extravaganza Contest . It is interesting that both companies are producing similar products, and both are from Melaka. And it is interesting too to study the gap between the team that produces these campaigns. A follow up on 19th October, 2011: When Ferguson walked into the press conference that would announce to the world the association of Mamee-Double Decker's Mr.Potato with United, there was pin-drop silence. The man has an aura that is larger than life.

Property Launch

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Years back, Glenmarie Cove in Klang sponsored potential property buyers a river cruise along Klang River, near the project site. Then, The Mines South Lake Heritage project took similar approach where prospective buyers could get a free lake cruise visiting both North Lake and South Lake at The Mines. Both aims at giving potential buyers a feeling of their "future lifestyle" should they buy the property. Today, The Mirage Experience by OSK Property bring the launching to another level by providing a breathtaking experience of a lifetime to visitors. Hot air balloon ride, a cruise on the Putrajaya Lake, Cyberjaya city tour, Street magicians, Clown & balloon sculpture, RSVP required, First-Come-First-Serve basis as "limited seats available". Pretty impressive, as one of my friend is planning for a hot balloon launching just before I received this special "hot balloon shape" flyer. Of course, as usual, we have better ideas and strategy to comple...