More ‘Likes’ Equal More Dollars?
In today’s digital economy, vendors must enable a fluid transaction process in order to ensure positive feedback on social media channels and build customer loyalty. ~ Charlie Born, vice president of marketing at Plimus When even Citibank taps on Facebook , focus should be on: 1. simplifying the shopping experience, and 2. streamlining the payment process, so that vendors not only will drive new visitors to their sites , but they will keep visitors coming back time and time again . A survey conducted by Plimus Inc. reveals that: - 85 percent of survey participants visit social networking sites such as Facebook, Twitter and LinkedIn daily - One in three consumers indicated that online vendors could better engage them by incorporating more social media elements into their sites - More than half of all respondents reported that peer recommendations most influenced the purchases they make online - More than half of survey participants consider an intuitive and simple order ...