More ‘Likes’ Equal More Dollars?
In today’s digital economy, vendors must enable a fluid transaction process in order to ensure positive feedback on social media channels and build customer loyalty. ~ Charlie Born, vice president of marketing at Plimus
When even Citibank taps on Facebook, focus should be on:
1. simplifying the shopping experience, and
2. streamlining the payment process,
so that vendors not only will drive new visitors to their sites, but they will keep visitors coming back time and time again.
A survey conducted by Plimus Inc. reveals that:
- 85 percent of survey participants visit social networking sites such as Facebook, Twitter and LinkedIn daily
- One in three consumers indicated that online vendors could better engage them by incorporating more social media elements into their sites
- More than half of all respondents reported that peer recommendations most influenced the purchases they make online
- More than half of survey participants consider an intuitive and simple order page the “ultimate” online experience
- 50 percent of respondents stated that limiting the amount of personal information required to purchase digital goods enhanced their shopping experience
In summary, shoppers value a complete, immersive experience when it comes to purchasing online content. Vendors should provide the best customer experience possible and secure positive peer reviews throughout the social Web.
Don't make me think. Don't make me do extra work!
Source: http://home.plimus.com/ecommerce/press-releases/survey-more-likes-can-equal-more-dollars-for-online-vendors
