Ideal Market Niche

Philip Kotler: An ideal market niche would have the following characteristics:

* The niche is of sufficient size and purchasing power to be profitable

* The niche has growth potential

* The niche is of negligible interest to major ompetitors

* The firm has the required skills and resources to serve the niche effectively

* The firm can defend itself against an attacking major competitor through the customer goodwill it has built up”

To what extent does your chosen niche fit these criteria?