Create original, high quality content that is evergreen (does not expired as time passes).
#2 Clean & Neat Layout
The content is meant for human reading. For reading pleasure, it would be better to come with multimedia component such as photos and video clips if possible.
Internal and external links (preferably your own network of digital assets) that provides readers with additional info or proof of point must be present, for SEO purpose.
Example: Think Big, Start Small, Move Fast
#4 Viral Effect
Find viral content and collect it into your related web property. Information that people are looking for, such as How To Save for Retirement, could be a content that people are willing to share out via social media if they found it useful to them and their friends.