UDEMY Draft

Lecture 1 Script: Welcome & The "Asset-Light" Reality

Video Title: Welcome: Why Most Travel Blogs Fail (And How Yours Won't) Target Duration: ~3:30 – 4:00 Minutes Instructor: Koh How Tze

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[0:00 – 0:45] The Hook (Myth vs. Reality)

(Visual: Talking Head - Camera framing you comfortably, perhaps with a blurred travel background or your office)

You: "Welcome to Travel Blog Mastery. If you are here because you think travel blogging is just about getting free hotel stays and sipping coconuts on the beach, I have to be honest with you: That is the result, not the work.

Most people start a travel blog, write three posts, realize nobody is reading them, and quit. Why? Because they treat it like a diary, not a digital business.

In this course, we are going to change that. We aren't just building a blog; we are building a digital asset."

[0:45 – 1:30] Who Am I? (Authority)

(Visual: Slide or B-Roll showing your book covers, your Shutterstock portfolio, and you working)

You: "My name is Koh How Tze. I am an author, a digital entrepreneur, and a stock photographer. Over the years, I’ve learned that the secret to success in the digital world isn't working harder—it's working smarter.

My philosophy is the 'Asset-Light' model. This means low overhead, no physical inventory, and high leverage. I don't just teach theory; I practice this every day with my books, my photography, and my websites."

[1:30 – 2:30] The Case Study Reveal

(Visual: Switch to Screen Recording. Show the homepage of HowTze.com. Scroll slowly.)

You: "A lot of courses give you abstract theory. I don't like that. I believe in showing, not just telling.

Throughout this course, we are going to use my own website, HowTze.com, as our live Case Study. You are looking at it right now.

This website is my 'Center of the Universe.' It’s where I connect my writing, my photography, and my digital products. It operates 24/7, serving a global audience even while I sleep.

We are going to look under the hood of this site. I’ll show you how I structure my content, how I showcase my portfolio, and most importantly, how I turn visitors into revenue."

[2:30 – 3:30] What We Will Cover

(Visual: Return to Talking Head or simple text slides with bullet points)

You: "By the end of this course, you will have a clear roadmap. We are going to cover three specific phases:

1. Launch: How to choose your niche so you aren't competing with everyone else.

2. Grow: How to use SEO and your unique skills—like photography—to drive traffic without spending money on ads.

3. Monetize: How to move beyond simple ads and start selling your own digital assets and books, just like I do.

I’ve designed this course to be concise. No fluff, just the tactics that work."

[3:30 – End] Call to Action

(Visual: Talking Head, smiling and encouraging)

You: "So, if you are ready to stop dreaming about a travel lifestyle and start building the digital foundation to support it, let’s get to work.

I’ll see you in the next video, where we break down the 'Asset-Light' model in detail."

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Lecture 2 Script: The Asset-Light Advantage

Video Title: The Asset-Light Model: Building Digital Real Estate Target Duration: ~4:00 Minutes Instructor: Koh How Tze

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[0:00 – 0:50] The Problem with "Heavy" Business

(Visual: Talking Head. On screen text/graphic: "Asset-Heavy vs. Asset-Light")

You: "Before we buy a domain or write a single word, we need to get your mindset right.

Most people think starting a business is hard because they imagine the 'Old Way.' We call this Asset-Heavy. Imagine opening a physical travel agency or a camera shop. You need to pay rent, buy inventory, hire staff, and pay for electricity. You are bleeding money before you even make your first sale.

That is high risk and high stress. I don’t want that for you.

I am currently writing a book titled The Asset-Light Revolution, and the core philosophy is simple: We want low overhead, high leverage, and zero physical inventory."

[0:50 – 1:40] What is an "Asset-Light" Blog?

(Visual: Slide showing a simple equation or diagram. "Your Blog = Digital Real Estate")

You: "So, how does a travel blog fit into this? Think of your website, not as a collection of diaries, but as Digital Real Estate.

When you write a high-quality article about 'The Best Hidden Gems in Kyoto,' that article is an asset.

1. It works 24/7: It answers questions while you sleep.

2. It scales infinitely: It costs you the same amount of effort whether 10 people read it or 10,000 people read it.

3. It requires no storage: You don't need a warehouse to store your blog posts.

Your only costs are web hosting and your time. That is the definition of Asset-Light."

[1:40 – 2:40] Leveraging Your Skills (The "HowTze" Example)

(Visual: Switch to Screen Recording of HowTze.com. Navigate to your "Books" or "Photography" section.)

You: "Let’s look at my site, HowTze.com, again.

I am a stock photographer. In the old days, I would need a gallery to sell my prints. But here, I use the Asset-Light model. I upload my photos to sites like Shutterstock, and I link to them from my blog. The photos are the assets. They generate royalties without me shipping a physical frame.

I also write books. Once the book is written and uploaded as a digital file or Print-on-Demand, it is an asset that sells forever.

My blog is simply the 'hub' that connects people to these assets."

[2:40 – 3:30] The Goal: Creating IP (Intellectual Property)

(Visual: Talking Head)

You: "This is the shift I want you to make today. Stop thinking: 'I need to be an influencer.' Start thinking: 'I need to build Intellectual Property.'

Every photo you take, every guide you write, and every course you create is IP. When you combine these onto a website, you are building a machine that prints value.

If you stop working tomorrow, a traditional job stops paying you. But an Asset-Light business? It keeps running. It might slow down, but the assets still exist."

[3:30 – 4:00] Conclusion & Next Step

(Visual: Talking Head, confident tone)

You: "This brings us to the practical part. To build a house, you need land. To build a digital empire, you need a domain name.

In the next video, we are moving into the Launch Phase. I’m going to take you through the setup and show you how to pick a Niche that actually allows you to monetize.

Get your thinking caps on. I’ll see you in the next lecture."

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Lecture 3 Script: Niche Selection – Don't Just Be a "Traveler"

Video Title: Finding Your Angle: Niche Selection for Profit Target Duration: ~3:30 – 4:00 Minutes Instructor: Koh How Tze

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[0:00 – 0:45] The "Generalist" Trap

(Visual: Talking Head. On screen text: "I love travel" is NOT a business plan.)

You: "Here is the hard truth: 'I love travel' is not a niche. It is a hobby. If you start a blog today simply called 'John’s Travels' and write about everything from camping in Canada to luxury hotels in Bali, you will fail.

Why? Because you are competing with massive sites like TripAdvisor and Lonely Planet. You cannot beat them on volume. You have to beat them on specificity.

To succeed in the Asset-Light model, you need to be a big fish in a small pond."

[0:45 – 1:30] The Three-Circle Framework

(Visual: Slide showing a Venn Diagram with 3 intersecting circles: 1. Passion/Experience, 2. Profit Potential, 3. Market Demand.)

You: "So, how do you find a profitable niche? I use a simple framework. Imagine three circles:

1. Passion & Experience: What do you actually know about? (e.g., Solo travel, photography, food).

2. Market Demand: Are people searching for this?

3. Profit Potential: Can you actually sell something here?

The 'Sweet Spot' is right in the middle. For example: 'Travel' is too broad. 'Budget Travel' is better. 'Budget Solo Travel for Photographers in Southeast Asia'—now that is a business."

[1:30 – 2:30] Case Study: The "HowTze" Angle

(Visual: Switch to Screen Recording. Scroll through the HowTze.com homepage and Menu categories.)

You: "Let’s look at my site, HowTze.com, to see this in action.

I don't just write about 'holidays.' My niche sits at the intersection of Travel, Photography, and Digital Business. You can see it in my menu structure. I have sections for my Portfolio, my Books, and Travel insights.

My audience isn't just looking for a hotel recommendation; they are looking for inspiration on how to live an Asset-Light lifestyle while traveling. Because I narrowed my focus, I attract a specific type of person—someone who is likely to buy my book on digital business or license my stock photos.

If I just wrote about 'Cheap Flights,' I would attract people who don't want to spend money. That is a bad business model."

[2:30 – 3:15] Action Step: Define Your "One Thing"

(Visual: Talking Head. Text on screen: "Who is this for? What problem does it solve?")

You: "Here is your assignment before the next video. I want you to fill in this blank: 'I help [Who?] achieve [What?] by [How?].'

For example: 'I help families with toddlers achieve stress-free vacations by reviewing child-friendly resorts.'

If you can’t answer that clearly, you aren't ready to launch. You need an angle."

[3:15 – End] Conclusion

(Visual: Talking Head, encouraging)

You: "Don't be afraid of going too narrow. You can always expand later. But to get traction now, you need to be specific.

Once you know who you are writing for, you need to make sure they can find you. In the next lecture, we are going to demystify the scary world of SEO (Search Engine Optimization) and show you how to rank without paying for ads.

See you there."

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Lecture 4 Script: SEO Basics – How to Write Posts That Rank

Video Title: SEO De-Mystified: Getting Traffic While You Sleep Target Duration: ~5:00 – 6:00 Minutes (This needs to be slightly longer as it is technical) Instructor: Koh How Tze

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[0:00 – 1:00] The "Field of Dreams" Lie

(Visual: Talking Head. On screen text: "Content is King, but Distribution is Queen.")

You: "There is a famous saying: 'If you build it, they will come.' In the blogging world, that is a lie. You can write the most beautiful travel story in the world, but if Google can't find it, it doesn't exist.

This brings us to SEO (Search Engine Optimization). Now, don't panic. You don't need to be a coder. SEO for asset-light bloggers is simple: It’s about organizing your writing so that computers can understand it as well as humans.

Today, I’m going to show you exactly how I structure a post on HowTze.com to rank in search results."

[1:00 – 2:30] Anatomy of a Ranking Post

(Visual: Switch to Screen Recording. Open your "Odaiba (Night Trip)" post on HowTze.com.)

You: "Let’s look at a live example on my site. I went to Odaiba in Tokyo to take photos of the Gundam statue and the Rainbow Bridge. Originally, I just titled this post 'Odaiba (Night Trip)'.

But here is the problem: Nobody goes to Google and types 'Night Trip.' They search for specific things. They search for 'Odaiba night view' or 'Odaiba photography spots.'

So, to make this rank, I changed the title to: '7 Best Odaiba Night View Spots for Photographers (Tokyo)'

Now, look at the URL structure here in the browser bar. It is clean and specific: HowTze.com/odaiba-night-view-spots. It is not HowTze.com/trip-to-tokyo-day-4. Google reads the URL before it even reads the content. You need to tell Google exactly what this page is about."

[2:30 – 3:30] Keywords & Intent

(Visual: Screen Recording. Highlight the words "Gundam Statue" and "Rainbow Bridge" in your H2 headers. Then open a new tab and show Google Search.)

You: "How did I know to use that title? I listened to the market.

Watch this. I go to Google and type 'Odaiba night.' Do you see this list that drops down? Google is telling me that people are searching for:

• 'Odaiba night view'

• 'Odaiba night walk'

• 'Odaiba Gundam time'

I take these exact phrases and I use them as my Headers (H2). Look at my post again. I have a header for 'Unicorn Gundam Statue' and another for 'Rainbow Bridge & Statue of Liberty.'

I am not just showing photos; I am answering the specific searches people are making. When someone types 'Where to photograph Gundam in Odaiba,' my page shows up because I used that exact phrase as a header."

[3:30 – 4:30] The "Alt Text" Secret (For Photographers)

(Visual: Screen Recording. Right-click an image on your blog and select "Inspect" or just show the Image Settings in the WordPress editor if possible, or explain it while hovering.)

You: "Since many of you are photographers, here is a golden tip. Google cannot 'see' your photos. It reads them. Every time you upload a photo, you must fill in the Alt Text (Alternative Text).

Don't leave it blank or named DSC_001.jpg. Name it: Kyoto-Red-Torii-Gates-Sunset. Now, your photo will show up in Google Images search. This is a huge source of 'free' traffic that most travel bloggers completely ignore."

[4:30 – 5:30] Wrap Up: Readability is SEO

(Visual: Talking Head)

You: "So, to recap the Asset-Light SEO strategy:

1. Title: Use words people actually search for.

2. Headers: Break your content into H2 and H3 sections.

3. Images: Rename your files before you upload them.

It’s not magic. It’s organization. Your homework? Go to Google, type in a topic related to your niche, and look at the autosuggestions. Write down three of them. That is the title of your first blog post.

In the next video, we’re going to talk about Visual Storytelling—how to use your photos not just to look pretty, but to keep people on your site longer.

I'll see you there."

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Lecture 5 Script: Visual Storytelling – Turning Photos into Assets

Video Title: Visual Strategy: Why Your Photos Are Business Assets Target Duration: ~4:00 – 5:00 Minutes Instructor: Koh How Tze

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[0:00 – 0:50] The "Wall of Text" Problem

(Visual: Talking Head. On screen text: "The 3-Second Rule")

You: "You have 3 seconds to capture a reader’s attention when they land on your site. If they see a massive wall of text, they leave. This is called 'bouncing,' and Google hates it.

To keep people reading, you need Visual Storytelling. But here is the mistake most bloggers make: they use generic, free stock photos. You know the ones—the perfectly manicured hand holding a coffee cup that looks fake.

Authenticity is the currency of the internet today. If you want people to trust your travel advice, they need to see your perspective, through your lens."

[0:50 – 1:50] The "Dual-Purpose" Asset Strategy

(Visual: Switch to Screen Recording. Navigate to a travel post on HowTze.com, then switch to your Shutterstock/Stock Portfolio profile if possible, or a slide showing the same image in both places.)

You: "In the Asset-Light model, every action must have two purposes. When I travel, I don't just take photos for memories. I take photos for Assets.

Let’s look at this photo on HowTze.com.

1. Purpose One: It illustrates the blog post, breaking up the text and keeping the reader engaged.

2. Purpose Two: This exact same photo is uploaded to my stock photography portfolio.

I am essentially 'licensing' the photo to myself for the blog, while simultaneously selling it to the world. This is how you think like a business owner. You aren't just a blogger; you are a content bank."

[1:50 – 2:50] Optimization: Don't Kill Your Speed

(Visual: Screen Recording. Show a 'Before and After' of an image file size, e.g., 5MB vs 200KB.)

You: "Now, a technical warning. High-quality photography is great, but huge file sizes will destroy your website. I’ve seen bloggers upload 10-megabyte raw files directly from their camera. This makes your site load slowly. If your site takes more than 3 seconds to load, you lose 40% of your visitors.

Before I upload any photo to HowTze.com, I compress it. I resize it to a maximum of 1920 pixels wide and compress it so the file size is under 300 kilobytes. There are free tools online to do this. Do not skip this step."

[2:50 – 3:30] Visual Hierarchy

(Visual: Scrolling through a HowTze.com post slowly.)

You: "When you structure your post, think of your images as 'breathing room.' I try to place an image every 300 words. This creates a rhythm. Read, look. Read, look. It makes the article feel shorter and easier to digest.

Also, captions matter. People often scan the photos and read the captions before they read the main text. Use your captions to hook them back into the story."

[3:30 – End] Conclusion

(Visual: Talking Head)

You: "So, your camera is not a toy. It is an asset creation tool. Take authentic photos. Optimize them so they load fast. And use them to tell a story that text alone cannot.

We have now covered the Launch (Niche) and the Grow (SEO & Visuals) phases. Now comes the part everyone waits for. How do we actually make money from all this?

In the next section, we are diving into Monetization. I’m going to show you why I prefer selling my own digital products over just relying on ads.

See you in the next lecture."

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Lecture 6 Script: Monetization Model 1 – Affiliate Marketing

Video Title: Earning Commissions: The Asset-Light Revenue Stream Target Duration: ~4:00 – 5:00 Minutes Instructor: Koh How Tze

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[0:00 – 0:50] What is Affiliate Marketing?

(Visual: Talking Head. Text on screen: "You recommend -> They buy -> You get paid.")

You: "Now we get to the fun part: Revenue. The beauty of the Asset-Light model is that you don't need to build a hotel to make money from the travel industry. You just need to send people to one.

This is called Affiliate Marketing. It works like this: You sign up with a partner (like a hotel booking site or a camera store). They give you a special tracking link. When a reader clicks that link and buys something, you get a commission.

It costs the reader nothing extra, but it rewards you for the referral. It is the purest form of digital real estate—you are the 'connector'."

[0:50 – 2:00] Seeing it Live on HowTze.com

(Visual: Switch to Screen Recording. Navigate to a post on HowTze.com that reviews gear or a destination.)

You: "Let’s look at a live example on HowTze.com. In this article, I am talking about the camera gear I use. Notice how I write about it. I’m not screaming 'BUY THIS NOW!' I’m simply sharing my experience: 'This lens is great for low light, and it’s light enough to carry all day.'

Then, I include a text link: 'Check the price on Amazon.' If you click this, Amazon knows I sent you. If you buy the lens—or even if you buy a pack of diapers instead—I get a small percentage of that sale.

I have posts written years ago that still generate commissions today. I did the work once, and I get paid repeatedly. That is an asset."

[2:00 – 3:00] The "Trust Bank" (Critical Warning)

(Visual: Talking Head. Serious tone.)

You: "Now, a warning. New bloggers get excited and start pasting links everywhere. Do not do that. You are managing a 'Trust Bank.' Every time you give good, honest advice, you make a deposit. Every time you promote a bad product just to make a quick buck, you make a withdrawal.

If you lose your reader's trust, your business is dead. Only recommend products you have actually used or truly believe in. On HowTze.com, I never recommend a hotel I haven't researched thoroughly. My reputation is worth more than a $5 commission."

[3:00 – 3:50] The Legal Side: Disclaimers

(Visual: Screen Recording. Scroll to the top or bottom of a post to show your Affiliate Disclaimer.)

You: "There is one more requirement: Transparency. Legally (and ethically), you must tell your readers that you are using affiliate links.

On my site, you will see a clear disclaimer: 'This post contains affiliate links. If you buy something, I may earn a commission.' Don't hide this. Readers actually appreciate the honesty. It tells them, 'This guy is a professional.'"

[3:50 – End] Conclusion

(Visual: Talking Head)

You: "So, your homework for this section: Sign up for one major affiliate program. Amazon Associates is great for gear. Booking.com or Agoda is great for hotels.

Affiliate marketing is great, but it has one flaw: You only get a small slice of the pie (usually 4% to 10%). What if you could keep 100% of the profit? That is the 'Holy Grail' of the Asset-Light model: Selling Your Own Digital Products.

That is exactly what we are going to cover in the next lecture. I’ll see you there."

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Lecture 7 Script: The Holy Grail – Selling Your Own Digital Products

Video Title: 100% Profit: Creating Your Own Digital Inventory Target Duration: ~4:30 – 5:30 Minutes Instructor: Koh How Tze

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[0:00 – 0:45] The 5% vs. 100% Reality

(Visual: Talking Head. On screen text: "Affiliate = 5% Commission. Own Product = 100% Profit.")

You: "In the last video, we talked about Affiliate Marketing. It’s a great way to start. But remember: when you sell a hotel room for Booking.com, they keep the customer, and you get a tiny slice of the pie—maybe 5% or 10%.

To truly master the Asset-Light model, you need to own the pie. You need to create Digital Products.

A digital product is something you create once—like an eBook, a photo preset, or a guide—and sell thousands of times. There is no shipping. No storage. No inventory costs. And best of all? You keep 100% of the profit."

[0:45 – 1:45] Case Study: The "HowTze" Shop

(Visual: Switch to Screen Recording. Navigate to the "Shop" or "Books" section of HowTze.com.)

You: "Let’s look at my site, HowTze.com, to see how this works in the real world. If you click on my 'Books' section, you will see my titles, like The Asset-Light Revolution.

This isn't just a book; it's a digital asset. When someone buys this, my system automatically delivers the PDF or ePub file to their email. I could be sleeping, I could be on a flight, or I could be taking photos in a jungle. The transaction happens without me.

I wrote the book once. But it pays me potentially forever. Compare this to a physical store where you have to box up a t-shirt and drive to the post office every time you make a sale. That is the old way."

[1:45 – 2:45] What Can You Sell? (Ideation)

(Visual: Slide showing 3 icons: A Book, A Camera (Presets), A Checklist.)

You: "You might be thinking, 'But Koh, I haven't written a book yet.' That’s okay. You don't need a 300-page masterpiece to start.

Here are three Asset-Light products you can create this weekend:

1. Travel Guides: Take that blog post about Kyoto, expand it, add a custom map, and sell it as a 'Premium 3-Day Itinerary' for $5.

2. Lightroom Presets: If you are a photographer, export your color settings. People want their photos to look like yours.

3. Checklists: A 'Digital Nomad Packing List' or a 'Visa Application Guide.'

You are selling shortcuts. People pay for convenience."

[2:45 – 3:45] The "Ecosystem" Effect

(Visual: Screen Recording. Show a blog post, scroll down to show a link/banner to your OWN product.)

You: "Here is how the whole machine fits together.

1. I write a Blog Post (Free content) to get traffic via SEO.

2. Inside that post, I have an Affiliate Link (Commission revenue).

3. But I also have a link to my Own Product (100% Profit).

For example, in a post about 'Business Mindset,' I mention my book The Asset-Light Revolution. I am using the free traffic to sell my owned assets. This is how you build a sustainable business that doesn't rely on the algorithms of Facebook or YouTube."

[3:45 – End] Conclusion & The Roadmap

(Visual: Talking Head. Inspiring tone.)

You: "So, stop trading time for money. Start building assets that trade value for money.

We have covered a lot in this course. We launched your site. We grew it with SEO and Photography. And we monetized it with Affiliates and Digital Products.

In the final video, I’m going to give you a 90-Day Roadmap. I want you to know exactly what to do when you turn off this computer, so you don't get overwhelmed.

Let’s wrap this up in the conclusion. I’ll see you there."

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Lecture 8 Script: The 90-Day Execution Plan

Video Title: From Theory to Action: Your 90-Day Roadmap Target Duration: ~3:00 – 4:00 Minutes Instructor: Koh How Tze

This video is the "bridge" between learning and doing. Without this, students often feel overwhelmed and do nothing. By giving them a clear timeline, you empower them to start.

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[0:00 – 0:45] The "Knowledge Trap"

(Visual: Talking Head. Authentic, looking directly at the camera.)

You: "Congratulations on making it to the end of the course. But here is the danger zone. Most people finish a course, feel smart, and then... do nothing. That is the 'Knowledge Trap.'

I don't want you to just know about the Asset-Light model. I want you to live it. So, I have broken down everything we discussed into a simple 90-Day Execution Plan. You don't need to build Rome in a day. You just need to follow this schedule."

[0:45 – 1:30] Month 1: The Foundation (Launch)

(Visual: Slide showing a calendar or timeline with "MONTH 1: FOUNDATION" written on it.)

You: "Month 1 is about The Foundation. Your goal is not traffic yet. Your goal is existence.

1. Week 1: Buy your domain and set up your hosting. Keep it simple.

2. Week 2: Define your Niche. Fill in the blank: 'I help [Who] achieve [What].'

3. Week 3: Write your 'About Me' page. Tell your story.

4. Week 4: Set up your essential pages—Privacy Policy and Contact page.

By the end of Month 1, your site is live. It might be empty, but it is real."

[1:30 – 2:15] Month 2: The Asset Creation (Grow)

(Visual: Slide showing "MONTH 2: ASSET CREATION".)

You: "Month 2 is about Asset Creation. This is where the work happens.

I want you to write 5 High-Quality SEO Posts. Just five. Use the keyword research method I taught you. Look at Google Autocomplete. Take your original photos. Rename them with keywords. Upload them.

Don't worry about monetization yet. Just focus on creating helpful content that answers specific questions. If you write one post a week, you are already ahead of 90% of bloggers."

[2:15 – 3:00] Month 3: The Traffic & Revenue (Monetize)

(Visual: Slide showing "MONTH 3: MONETIZATION".)

You: "Month 3 is about Traffic & Revenue. Now that you have content, share it. Post snippets on LinkedIn, Instagram, or Pinterest. Drive people to your 'Hub.'

And finally, go back to those 5 posts you wrote. Find the natural places to insert Affiliate Links. Did you mention a camera? Link it. Did you mention a hotel? Link it. And if you are feeling brave, draft your first tiny digital product—maybe a simple 1-page PDF checklist—and put a 'Buy Now' button on your site."

[3:00 – End] Final Words & Call to Action

(Visual: Talking Head. Warm and encouraging.)

You: "Building an Asset-Light business isn't a sprint; it's a marathon. There will be days when you feel like nobody is reading. That is normal. Keep building your assets. Keep taking photos. Keep writing. One day, you will wake up to a notification that says 'You earned a commission,' and you will realize the machine is working.

If you enjoyed this course, please leave a review. It helps me immensely. And remember to visit HowTze.com to see how I continue to evolve my own case study.

Thank you for your time. Now, go build your assets."

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