LinkedIn Contribution
Seems interesting.
Imagine only answering one question every day; one year down the road, we could have built a contribution of 365 quality thoughts to the community.
It is the consistency and discipline that separates professionals from amateurs.
How can you use social media to identify new markets?
Define your goals and criteria
You are going nowhere if you don't know where you want to go.
What do you want to achieve through social media? Merely awareness, branding, or conversion into dollars and cents (sales!)?
Are you all set before leveraging on social media? For instance, your ability to handle sales influx, your PR-readiness in case of viral incidents, etc.
What are the existing resources you have in order to get into the social media scene? The scope could be wide. Do you have the talent pool, and what is the size of budgeting you are looking at over a certain time frame?
1. Expectation
2. Reality Check
3. Closing the Gap
Recommend to focus on one or two specific channels that complement each other and get the most result out of it before expanding to other possible channels.
Come out with a blueprint with key milestones clearly defined.
Clarity leads to power.
A step-by-step progressive achievements approach.
Do what you can, with what you have, where you are, towards where you want to be.
How can team members better understand a company's strategy?
Connect the dots
My experience working on two MNCs' strategic implementation of Corporatization, Digitalization, and Globalization led to this conclusion - CLARITY LEADS TO POWER.
First things first: What do we want to achieve ultimately? Long-term, mid-term, and short-term.
Expectation, Reality Check, Gap Closing.
Quantifiable and measurable key performance indexes bring clarity, which leads to power in execution.
Just like a map to a traveler, the more precise the map is, the easier to find the path through the map toward the destination.
Identifying the resources, the checkpoints, the milestones, and the ultimate goal will increase the organization's overall efficiency.
Do what we can, with what we have, where we are, towards where we want to be.
Use frameworks
Personally, I prefer SWOT and Business Model Canvas.
SWOT makes thing simpler and clear to understand, from top-level perspective.
While the Business Model Canvas, as we know it, is a good strategic management and entrepreneurial tool as it allows us to describe, design, challenge, invent, and pivot our business model clearly.
There has never been a problem with the resouces, the problems lie within distribution.
With a top level SWOT analysis and a more detailed Business Model Canvas, we have the clarity we need in order to close the gap between our expectation and the reality.
Clarity leads to power.
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