Brands Success #1: Nike
To master the mind game, it is vital for you to take in words and think critically, I have just said THINK CRITICALLY so you’re not a “spoon-feedee”( as in payer and payee. You know what I mean. )
Let’s play a little psychology game here in #1 brand success case study. You’re not playing the game with me right here right now but in your lunch time later on, and you’re going to play with strangers.
This is a very simple yet fun game which exposes you to how magnificent Nike is.
Yes, you certainly know how magnificent it is, but you don’t have the clearest idea how big it is yet. Besides, this game trains you a little in the sense that it helps strengthen your guts whereby successful entrepreneurs use this trait in them to pull things off quicker than ordinary and conventional business men.
Conventional here would mean those who open a shop, and sit there waiting for customers to come. Everyone knows how to do the type of business which investors dump money in and do nothing but wait.
Alright, you’re falling asleep because of the long-winded introduction. Now, rejuvenate yourself by reading on how this game is played.
First, talk NICELY to the stranger sitting beside you in McDonald or Starbucks, wherever you have your lunch. Do not introduce yourself anyway. Use your interpersonal skills to get this step done. After getting along well and into conversation, pop up a question similar to this one,” Do you know who is Mike (your name here)?” You don’t really care whatever his or her answer is but then ask again,” Do you know Nike?”
I bet 99% of your respondents would burst into laughter and ask you back,” Who in the hell doesn’t know Nike?” Of course the word hell can be “heck”, “world”, and probably “breath” also? My English is not really good but any other word would fit that hell position. Around 0.9% would tell you calmly,” Yes, I know Nike.” The last 0.1% would shock you by,” What is that?” or simply a “No.”
So, now I tell you the truth is that 100% from the 0.1% who give you negative answer are either mentally retarded, or just took a magic pill and somehow recovered from inborn hearing impairment, you are the first lucky one ever talk to him. Oh, there is a huge possibility that he is lying or somehow you don’t get his sense of humor. Hey, he is answering you in an ironical tone okay?
In order not to offend those strangers, tell them nicely that you just want to have a clear perception about your level of fame compared to Nike.
So you got it now.
Let’s play a little psychology game here in #1 brand success case study. You’re not playing the game with me right here right now but in your lunch time later on, and you’re going to play with strangers.
This is a very simple yet fun game which exposes you to how magnificent Nike is.
Yes, you certainly know how magnificent it is, but you don’t have the clearest idea how big it is yet. Besides, this game trains you a little in the sense that it helps strengthen your guts whereby successful entrepreneurs use this trait in them to pull things off quicker than ordinary and conventional business men.
Conventional here would mean those who open a shop, and sit there waiting for customers to come. Everyone knows how to do the type of business which investors dump money in and do nothing but wait.
Alright, you’re falling asleep because of the long-winded introduction. Now, rejuvenate yourself by reading on how this game is played.
First, talk NICELY to the stranger sitting beside you in McDonald or Starbucks, wherever you have your lunch. Do not introduce yourself anyway. Use your interpersonal skills to get this step done. After getting along well and into conversation, pop up a question similar to this one,” Do you know who is Mike (your name here)?” You don’t really care whatever his or her answer is but then ask again,” Do you know Nike?”
I bet 99% of your respondents would burst into laughter and ask you back,” Who in the hell doesn’t know Nike?” Of course the word hell can be “heck”, “world”, and probably “breath” also? My English is not really good but any other word would fit that hell position. Around 0.9% would tell you calmly,” Yes, I know Nike.” The last 0.1% would shock you by,” What is that?” or simply a “No.”
So, now I tell you the truth is that 100% from the 0.1% who give you negative answer are either mentally retarded, or just took a magic pill and somehow recovered from inborn hearing impairment, you are the first lucky one ever talk to him. Oh, there is a huge possibility that he is lying or somehow you don’t get his sense of humor. Hey, he is answering you in an ironical tone okay?
In order not to offend those strangers, tell them nicely that you just want to have a clear perception about your level of fame compared to Nike.
So you got it now.
