Why Nike Is So Successful
If you know the meaning behind the name, and you learn about psychology, you have had half of the idea. Nike literally means victory in Greek mythology. It was a goddess who embodied triumph. While Nike started up its business selling sneakers, it reasonably hit the tipping point when the strong and sticky message which has a direct impact on human’s subconscious worn by top athletes and runners.
When the gold medalist in Olympic tells the world,” Nike sneakers have brought me to the new level of mastery and achievement, Goddess of Victory of Greek was standing by my side.” Imagine the impact it would then brought to the end market.
*We will cover the topic tipping point sooner than later but if you can’t wait to discover the secret of how a message spreads uncontrollably, read The Tipping Point by Malcom Gladwell. You can get it at MPH or any other big book shop bestseller section. A book which the content alone worth multi-million dollars.
So, the first point tells you how Nike pulls off the international business and establishes itself as a global brand in playing with psychology game.
Secondly, the Nike “Swoosh” was not only developed from the wing of the Greek Goddess, Nike, but was developed to impact the subconscious of the consumers as well.
How so? The “Swoosh” has the shape of a tick.
You are told that tick is right, cross is wrong when you were still crawling on the floor. That said, when some 50/50 consumers are hesitating and fidgeting in front of Nike shelves, considering the higher-than-average price Nike sneakers are, it is the “Swoosh” that attack their subconscious and they reel back in the fading voice which says,” It’s right to buy it.”
Yes, I know some of you would retort a circle “O” represents right too when in tic-tac-toe. You’re right, now go and write a letter to Nike and ask them to change the world’s no.1 logo into a circle. :D
Last but not least. I would like to add a line to the sentence written above. “It’s right to buy it, just do it.”
Yea! You got it baby!
The tagline Just Do It is by far the most successful tagline ever exists in the business world. Again, it wins over the hearts of hundreds of millions of Nike fans, psychologically, subconsciously, imperceptibly, DEADLY. Once you got Nike virus, you’re getting a cancer which has no cure, so far.
For readability purpose here you go the summary before the conclusion.
Nike success can be attributed to three main reasons as far as psychological aspects are concerned:
- Nike represents Greek Goddess of Victory.
- The No.1 All-time Killer Logo Nike “Swoosh”.
- Just Do It happens to be the stickiest tagline in history.
However, there are few other reasons that make Nike a multi-billions dollars business. The marketers there are not spendthrift in allocating millions budget in their advertising campaign to hire Tiger Wood, Kaka, Kobe Bryant, and other prominent sport men to endorse in Nike products. They want to maintain the coolness of this label being the no.1 footwear that lifts tip-top athletes to mastery and glory.
Hey, one more important point. Other than psychology, Nike sneakers are of quality as well as value.
Quality from the sponge they ingeniously slip inside the sneakers, value from all the marketing strategies, from the brain juices squeezed out from the think-tank there, from the way it inspires athletes as well.
I know there are Nike haters just like there are Kobe haters but, all in all, the fact is that Nike really contributes a lot to athletes and footwear. That said, in order to gain wealth and success spiritually at the same time, you got to create value to the world.
Take from the world, do for the world. Just do it.
Related : http://howtze.blogspot.com/2008/11/brands-success-1-nike.html
