Some ideas for reference in promoting local tourism (in this case, the biggest winner is Queensland Tourism Board):
http://www.milliondollarmemo.com/en/about-the-competition
http://www.milliondollarmemo.com/en/news-and-events
From The Edge Financial Daily (Thursday, September 8, 2011)
Tourism Queensland CEO Anthony Haves said Queensland's tourism industry would be the ultimate winners of the Million Dollar Memo.
"When these 20 finalists return to their workplaces, we want them to tell their bosses that Queensland is the best place in the world to reward their starff," he said.
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The campaign had been in the works for 18 months and was launched in March. Companies worldwide were invited to compete in the challenge by sending a 60-second video on what makes their companies a great place to work and why Queensland is the ultimate reward destination.
A total of 291 entries were received - 70% from the Asia-Pacific - and this was whittled down to a top 70-shortlist and then a final 20.
Related news:
Tourism Queensland, which launched the award-winning “Best Job in the World” campaign in 2009 that helped promote tourism to the state, is hoping for greater success with its Million Dollar Memo contest launched in March... The contest is part of its global incentive strategy to target corporate clients in the incentive travel segment... http://www.theedgemalaysia.com/media-a-advertising/190053-hla-in-race-for-a1m-in-incentive-travel.html
