2011-09-23

Mister Potato and Man Utd

The packaging of Mister Potato products, which is exported to more than 80 countries, now comes with the images of football icons like Wayne Rooney, Ryan Giggs and Park Ji-Sung.

It makes business sense for a product like Mister Potato, which has a heavy presence in the Asia-Pacific region, especially in Korea, Japan and Australia.

With an estimated 333 million Manchester United fans worldwide of which 190 million are in Asia, such a deal would have been foreseeable. And believe it or not, it is estimated that there are between four and five million in Malaysia!

Football is the world's No. 1 sports and Manchester United is the world's No:1 club and linking it to Malaysia's favourite potato crisps is the ultimate culmination of a deal that provides a global stage for the expansion of the product in markets where the football club's footprints have already been embedded.

The endeavour to bring out a product whose quality matched global standards started in a humble factory in Malacca.

http://www.thesundaily.my/news/152273