The packaging of Mister Potato products, which is exported to more than 80 countries, now comes with the images of football icons like Wayne Rooney, Ryan Giggs and Park Ji-Sung.
It makes business sense for a product like Mister Potato, which has a heavy presence in the Asia-Pacific region, especially in Korea, Japan and Australia.
With an estimated 333 million Manchester United fans worldwide of which 190 million are in Asia, such a deal would have been foreseeable. And believe it or not, it is estimated that there are between four and five million in Malaysia!
Football is the world's No. 1 sports and Manchester United is the world's No:1 club and linking it to Malaysia's favourite potato crisps is the ultimate culmination of a deal that provides a global stage for the expansion of the product in markets where the football club's footprints have already been embedded.
The endeavour to bring out a product whose quality matched global standards started in a humble factory in Malacca.
http://www.thesundaily.my/news/152273
It makes business sense for a product like Mister Potato, which has a heavy presence in the Asia-Pacific region, especially in Korea, Japan and Australia.
With an estimated 333 million Manchester United fans worldwide of which 190 million are in Asia, such a deal would have been foreseeable. And believe it or not, it is estimated that there are between four and five million in Malaysia!
Football is the world's No. 1 sports and Manchester United is the world's No:1 club and linking it to Malaysia's favourite potato crisps is the ultimate culmination of a deal that provides a global stage for the expansion of the product in markets where the football club's footprints have already been embedded.
The endeavour to bring out a product whose quality matched global standards started in a humble factory in Malacca.
http://www.thesundaily.my/news/152273