Business Case Study: Everyday.com.my
1. Rome was not built in a day, but it could be faster for tech industry. LivingSocial Malaysia has its roots in Everyday.com.my which started as an online shopping directory in 2009 and transitioned into a group buying site in 2011. Everyday.com.my officially joined the LivingSocial network in January this year after the global group buying site acquired South Korean deal provider TicketMonster Inc that had bought Everyday.com.my in May 2011. 2. Niche / Unique Selling Point The social e-commerce landscape is changing. Not everybody goes for cheap deals; instead they look for added value, distinctive experience and strong benefits. We want to provide a different experience to customers through specially selected deals that have certain uniqueness. It's about customising the experience and adding value as a package. 3. Market competition The worldwide group buying frontier is dominated by Groupon Inc, including in Malaysia. The local group buying market is competitive with...