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LivingSocial Malaysia has its roots in Everyday.com.my which started as an online shopping directory in 2009 and transitioned into a group buying site in 2011.
Everyday.com.my officially joined the LivingSocial network in January this year after the global group buying site acquired South Korean deal provider TicketMonster Inc that had bought Everyday.com.my in May 2011. |
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The social e-commerce landscape is changing. Not everybody goes for cheap deals; instead they look for added value, distinctive experience and strong benefits.
We want to provide a different experience to customers through specially selected deals that have certain uniqueness. It's about customising the experience and adding value as a package. |
| The worldwide group buying frontier is dominated by Groupon Inc, including in Malaysia. The local group buying market is competitive with about 68 players now. |
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LivingSocial Malaysia expects to be among the top three group buying websites in the country this year on the back of greater brand awareness and better deals.
Through its daily deal e-mails and alerts, LivingSocial introduces members to handpicked local businesses, products or services at savings of 50% or more. |
http://www.thesundaily.my/news/389927
