2011-02-22

Internet Marketing Workshop

hobby income
scalability
Google - selling opportunities
learn how to think learn how to learn
self analyse
Quick comes through experience
marketing process - if you understand the process, you can work with anyone
you can buy experts time, everyone has a price

Processes do not fade, methods do

dont further develop the product until you validate the demand for the product
dont went in to a market where there is too much competative

COMPETATIVENESS
go for things under the radar

ADD VALUE, need to know something of something
go under a subset

all or nothing - 1,2,3 on page 1 or nothing

electronics - niche of specific product that is going to come up - hit and run very fast
strategy
rewards us for the value that we created

Market (problems)
Buyers => $$


Sellers => Rewards ($/%)
PRODUCTS (solutions)

Industry knowledge

Hotels 20% of total room revenue
as rewards

keywords lifecycle
market research for US if for Amazon
(point to note)

go in base on competition, not on recession concern.

play for REAL <- 5 pages maybe all you need to make money

TIGHT, PRECISE

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1) MAKE MONEY
2) SAVE MONEY
3) SAVE TIME
4) SOLVE PROBLEM
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I had done my research and I just want the best price
without brand + model no, maybe not a buying keywords

SEO is not today do tomorrow achieve, there is a fit for purpose

Baby Monitor
My baby sitting next to me, I going to buy a LCD monitor <- google search result for "baby monitor"
if put "baby monitor"
if put "allintitle:baby monitor" <- TRUE COMPETITION

commercial intent
follow passion
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