Internet marketing = An exchange of value
4 things you have that are valuable:
1. Time
2. Knowledge
3. Experience
4. Skills
Value is NOT JUST ABOUT MONEY
attention, trust, referring friends, sharing success stories, contributing to a vibrant/active website, sharing ideas, contacts, all these are values in addition to their money.
Offer valuable SOLUTIONS
1. Save $$$
2. Save time
3. Save effort - accomplish a lot more with a lot less work, help people to increase productiviti, to avoid mistakes, to achieve greater results,
4. Offer something better - example, Apple - improved customer experience, what is already available, filling in the gap, correcting weaknesses
What can I do to add value to the transaction?
How can I provide a solution that is cheaper, faster, easier, better?
