Creative and Built-In Ads
The Samsung tablet ads is creatively put on the front page of The Sun Daily newspaper (Tuesday, January 31, 2012 issue).
Another "built-in" ads example is the "Ho Chak!" programme at TV8 which introduces nice foods to audience. In the recent episode on air (29th January, 2012) in 8TV, where one of the sponsor is Proton Inspira, there is a scene where the lady host told the guy to drive slowly to their destination, where the guy replied "don't worry. I have this auto cruise function here" and a scene showing the car's feature.
Somehow the scenes go like this:
You can watch the full episode at Tonton:
http://www.tonton.com.my/#/home/channels/8TV/ho_chakss22232425_9c2e707b00054fea9cd19fc8003d4094/season_22__episode_2_a657c2c035164de4b9109fc8003d4140
In summary, with more and more "FREE" things (such as free-games, free-softwares, free preview books content etc), the future of A&P industry will lean towards "built-in ads". This is definitely not a new idea, as many of advertisers already familiar with many of the pay-per-click programs on the internet.
Another "built-in" ads example is the "Ho Chak!" programme at TV8 which introduces nice foods to audience. In the recent episode on air (29th January, 2012) in 8TV, where one of the sponsor is Proton Inspira, there is a scene where the lady host told the guy to drive slowly to their destination, where the guy replied "don't worry. I have this auto cruise function here" and a scene showing the car's feature.
Somehow the scenes go like this:
| 女：哎哟，你不要驾这样快可以吗？ Lady: aiyo, can't you just drive slowly? 男：放心，我有 Autocruise function, 这样就不会超速了！ Guy: Don't worry, I am using the autocruise function, I won't speed!   And then they arrived at the restaurant to continue on introducing nice food...  |
You can watch the full episode at Tonton:
http://www.tonton.com.my/#/home/channels/8TV/ho_chakss22232425_9c2e707b00054fea9cd19fc8003d4094/season_22__episode_2_a657c2c035164de4b9109fc8003d4140
In summary, with more and more "FREE" things (such as free-games, free-softwares, free preview books content etc), the future of A&P industry will lean towards "built-in ads". This is definitely not a new idea, as many of advertisers already familiar with many of the pay-per-click programs on the internet.
