As web analytics gains momentum, the question remains, "How do we make it actionable?"
An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns.
Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing. (market ahead, recommendation engines)
Make your email marketing impactful using the following tactics:
* Customer Behavior Insight
* Actionable Data
* Real-time Messaging
* Triggers
