According to recent Nielsen Media Research figures, January 2009 recorded an annual increase of 2% to RM457.8 million from last year’s RM448.1 million. Internet adex came in at RM2.2 million in January last year but fell to RM1.1 million this year.
However, both Tan and Vogiatzakis are of the view that the online figures are not representative of the online market as a whole. “The participants in the Nielsen study do not reflect the universe of online media,” said Tan.
There has been a lot of drive to move to digital platforms over these last two years. This online market will have advertisers gravitating to the digital medium with its measurable return on investments.
the Media & Advertising page, The Edge Financial Daily, March 12,2009.
http://www.theedgemalaysia.com/media-a-advertising/1768-januarys-2-adex-increase-not-predictive-for-the-year.html
Internet advertising around the world continues to grow, projected to be up 8.6% this year—to reach 12.1% of overall global ad spending.
http://www.emarketer.com/Article.aspx?R=1007049
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