Search Engine Marketing

earch Engine Marketing (SEM) is a proven marketing technique that facilitates exposure with a significant reduction to ad spending. With the current economic crisis, marketers are facing budgetary cuts, keyword price fluctuations, and the ever-changing online campaign requirements. The challenge lies in how you can effectively utilise SEM to increase revenue and maximise ROI. Are you able to leverage on SEM to increase your brand visibility? Do you know how to integrate paid search and social media for optimal ROI? Can you manage your online reputation and protect it from negative publicity?

Join us at this 2-day Search Engine Marketing Workshop and learn how you can get the most from your paid and organic SEM campaigns. You will learn the latest tactics and proven strategies to gain and maintain a competitive edge. SEM veteran Kent Lewis will guide you through the key issues, including Search Engine Optimisation (SEO), Pay-Per-Click (PPC), Link Development, Online Reputation Management (ORM), Social Media Marketing (SMM), and SEM with Public Relations (PR). This will be supported with leading case examples and hands-on exercises. At the end of the workshop, you’ll be able to: • Find out how to conduct a web-based research • Learn about affordable web analytics tools and how to use them to measure KPIs • Explore advanced keyword research techniques to aid in the development of your own keyword strategy • Discover how to create relevant content, clean source code and build credibility to ensure higher position in organic search results • Gain tips on how to develop text ads and landing pages that maximise ROI • Examine how to leverage on social media tools to improve your visibility in search results • Identify essential SEM PR elements with advanced optimisation, syndication techniques and integration with Pay-Per-Click (PPC) and social media • Glean tips on mitigating negative results in search engines to manage your brand • Acquire techniques to develop and refine an SEM programme for your business • Discuss the emerging trends and opportunities for search engines