2011-12-04

Premium Outlets, Augmented Reality, and Hong Kong Rental


December 11, 2011, will be the grand opening of Johor Premium Outlets, where consumers will find a collection of 80 designer and name brand outlet stores featuring saving of 25% to 65% every day, in Kulai, Johor, Malaysia.

A joint venture project between Genting Plantations Bhd, and Premium Outlets® (the outlet division of Simon Property Group), this real estate is somehow different from that of AutoCity in northern region, as it will serve as a hub between Resorts World Genting (which is about 3.5 hours drive) and Resorts World Sentosa in Singapore (which is about an hour's drive from Johor Premium Outlets).


A look at overseas market, and we found that the heats go on for the top spots in Hong Kong...

The Hong Kong retailer lost out because Abercrombie & Fitch offered the landlord around US$1m in rent per month, three times more than what Shanghai Tang was paying, real estate agents say...

Foreign retailers defy Hong Kong rent surge


While in the virtual world, we can see some Aumented Reality in action with the pilot project by TopShop, for fashion lovers!