Premium Outlets, Augmented Reality, and Hong Kong Rental
December 11, 2011, will be the grand opening of Johor Premium Outlets, where consumers will find a collection of 80 designer and name brand outlet stores featuring saving of 25% to 65% every day, in Kulai, Johor, Malaysia.
A joint venture project between Genting Plantations Bhd, and Premium Outlets® (the outlet division of Simon Property Group), this real estate is somehow different from that of AutoCity in northern region, as it will serve as a hub between Resorts World Genting (which is about 3.5 hours drive) and Resorts World Sentosa in Singapore (which is about an hour's drive from Johor Premium Outlets).
A look at overseas market, and we found that the heats go on for the top spots in Hong Kong...
The Hong Kong retailer lost out because Abercrombie & Fitch offered the landlord around US$1m in rent per month, three times more than what Shanghai Tang was paying, real estate agents say... Foreign retailers defy Hong Kong rent surge |
While in the virtual world, we can see some Aumented Reality in action with the pilot project by TopShop, for fashion lovers!