Malaysian Internet
the internet contributed 4.1% of Malaysia’s GDP or US$9.75 billion of the US$238 billion GDP (RM30 billion of RM738 billion) in 2010.
This places Malaysia among the highest of 30 fast growing countries in terms of internet GDP, surpassing the US and China.
Malaysian businesses today only spend 1% of their advertising budget on online mediums.
The amount of time Malaysians spend on TV, print and radio is equivalent to the amount of time they spend on the internet.
in the UK, companies spend between 25% and 30% of their advertising budgets online.
while Malaysian businesses sell more things online than many other countries with similar wealth, they have yet to invest in internet advertising to the same extent other countries do.
while internet penetration has increased to 62.3% as of early January, with a target of 75% by end-2015, only 100,000 out of 700,000 small medium enterprises (SME) have online presence. There are 600,000 SMEs without websites.
If policies are put in place to support financial and human capital development, including raising venture capital and R&D spending, and lowering the cost of starting a business, the future of Malaysia’s internet ecosystem looks strong.
More investment needed into internet potential
http://www.thesundaily.my/news/283149
A look into Facebook's infographic may give you more idea:
http://www.wealthwire.com/news/economy/2615?r=1
This places Malaysia among the highest of 30 fast growing countries in terms of internet GDP, surpassing the US and China.
Malaysian businesses today only spend 1% of their advertising budget on online mediums.
The amount of time Malaysians spend on TV, print and radio is equivalent to the amount of time they spend on the internet.
in the UK, companies spend between 25% and 30% of their advertising budgets online.
while Malaysian businesses sell more things online than many other countries with similar wealth, they have yet to invest in internet advertising to the same extent other countries do.
while internet penetration has increased to 62.3% as of early January, with a target of 75% by end-2015, only 100,000 out of 700,000 small medium enterprises (SME) have online presence. There are 600,000 SMEs without websites.
If policies are put in place to support financial and human capital development, including raising venture capital and R&D spending, and lowering the cost of starting a business, the future of Malaysia’s internet ecosystem looks strong.
More investment needed into internet potential
http://www.thesundaily.my/news/283149
A look into Facebook's infographic may give you more idea:
http://www.wealthwire.com/news/economy/2615?r=1
