Year of digital advertising
Quarter to Quarter growth of Internet Media spending is 35.5% increase, second to Free-to-air TV rate of 35.7%. Though the market size is only 9.9 mil, if you could take 10% of it is 990k, and this is solely Malaysia.
http://biz.thestar.com.my/news/story.asp?file=/2010/4/17/business/6027039&sec=business
For the first quarter of this year, Internet advertising grew 35% year-on-year to RM10mil on the websites monitored by Nielsen Malaysia.
Social marketing, search marketing and ad networks are not captured in the data.
Technology and travel players are already using digital advertising, and Prashant sees huge opportunities for finance, automotive and fast-moving consumer goods clients.
Digital is under-exploited or under-utilised. With the growing trend in consumerism, there will be a surge in social media, lifestyle and news platforms.
In a recovering economy, he says, advertisers will have more funds to invest in digital media and be more willing to explore new platforms while continuing their conventional advertising commitment.
DiGi Telecommunications Sdn Bhd head of products & segment marketing, Albern Murty, says when the company markets to consumer segments with high Internet usage, such as youths and young professionals, the telecommunication company would spend 15% to 50% of its campaign budget on digital media.
“In 2010, we will be using the digital medium to build more conversations with consumers, nurture online communities and provide even more responsive customer service than ever before. Since we launched our 3G/Broadband service for big and small screens, we have leveraged on our product value propositions and used online media to engage with our customers.”
http://biz.thestar.com.my/news/story.asp?file=/2010/4/17/business/6027152&sec=business
