2011-06-01

Perfect Competition

In economic theory, perfect competition describes markets such that no participants are large enough to have the market power to set the price of a homogeneous product. Similarly, when it comes to business ideas, or marketing strategy, there may have no businesses big enough to have the market power to block the idea of a great sales campaign. One of the best example is the Consumption Device, Digital Contents, and Online Campaign run by many businesses, where giving away these gadgets to get more sales seems to be a trend. In this case study, the point we are looking at is TIMING.

While the ideas of Beauty Slimming Guide (http://www.beautyslimmingguide.com)to run online campaign to give away free iPad2 (slim, sleek, chicky device that suits the beauty slimming industry) is still under progress and construction:

 

Another industry player had come out with this promotion:


claiming to be the first in the slimming industry giving away free iPad2!

Get the message behind this post?

You may have the best advisor working along, yet, it is the length of a single great idea and the ability to turn ideas into reality that counts!

Additional notes:

The online medium as additional or complementing channel to beauty slimming industry may show how fierce the competition is among industry players.