Find Your Way Around
Overview: Get a 7-day snapshot of the most important activity on your Page.
Page: See how your fan base has grown over time and how people are connecting with your Page.
Posts: Compare the performance of all your posts.
People: Learn more about your fans and the people who like, comment and share your posts.

Insights You Can Act On
Learn what's working and not working on your Page.
Find out more about who likes your Page (your fans) and engages with your posts.
Use your insights to plan future posts and decide on the best ways to connect with people.

Watch Your Audience Grow
See how many times your Page was liked and unliked each day and learn where your likes come from — the different spots on Facebook where people are clicking "Like" to connect to your Page.

Compare Post Performance
Understanding how people respond to your posts is a critical part of being able to create the best content for your Page. With everything in one place you'll be able to see the best and worst performing posts so you know what works and what doesn't.

Get To Know Your Fans
Find out more about who likes your Page (your fans) and who likes, comments on and shares your posts:
How your fans are similar and different from other people on Facebook.
Common traits of the people who like, comment on or share your posts.