Screw Business As Usual

It’s not about doom and gloom and stopping growth; rather,it is about making different things in a much smarter way by listening to and learning from Mother Nature. ~ William A McDonough

‘Imagine a world in which all the things we make, use and consume provide nutrition for nature and industry – a world in which growth is good and human activity generates a delightful, restorative ecological footprint.’

Urban architecture can combine the beauty of natural systems to make it far more effective, efficient and aesthetically beautiful, with zero impact on the environment.

He showed us buildings that were alive with amazing vertical and roof farms, harvesting the sun for energy, fresh air and flowering plants everywhere.

The issue we’ve faced since the Industrial Revolution is one of design and that we have the opportunity to change this by learning from Mother Nature and her three billion years of research.

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