Marketing 101: Know your Customer
A disappointed salesman of Coca Cola returns from his Middle East assignment.
A friend asked, "Why weren't you successful with the Arabs"
The salesman explained, "When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there.
But, I had a problem I didn't speak Arabic. So, I planned to convey the message through three posters...
First poster - A man lying in the hot desert sand...totally exhausted and fainting.
Second poster - man is drinking our Cola.
Third poster- Our man is now totally refreshed.
Then these posters were pasted all over the place
"That should have worked," said the friend.
The salesman replied "I didn't realize that Arabs read from right to left"
A friend asked, "Why weren't you successful with the Arabs"
The salesman explained, "When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there.
But, I had a problem I didn't speak Arabic. So, I planned to convey the message through three posters...
First poster - A man lying in the hot desert sand...totally exhausted and fainting.
Second poster - man is drinking our Cola.
Third poster- Our man is now totally refreshed.
Then these posters were pasted all over the place
"That should have worked," said the friend.
The salesman replied "I didn't realize that Arabs read from right to left"
