E-Reading Device and Online Ad Spending Growth
Keep your business ahead of the digital curve. Tablets are on the verge of revolutionizing how people browse the web. To the winner(s) goes a ton of money. The question is, where will you be in the food chain? Where are you when the wave is coming? Are you surfing up the challenges or simply watching at the seaside?
Tablet Wars Heating Up, Sales May Jump to 215m in 2015
~ May 31, 2011
Bloomberg recently quoted an analyst from Sanford Bernstein who expects tablet sales to jump from 17m in 2010, to 215m in 2015. That would be a 1,370% increase.
Apple's in the lead. Google's coming up in second, and is about to unveil an army of tablets from manufacturers such as Samsung, Motorola, and HTC. Microsoft is about to limp into the race with its new Windows tablet OS.
Competition from new entrants will cut Apple’s share of the tablet market to 50 percent next year, iSuppli Corp. said on April 21, from almost 100 percent when the Cupertino, California-based company began selling the iPad in June.
Source: http://www.wealthwire.com/news/equities/1217
Sharp Growth in Ereader Penetration
~ May 25, 2011
eMarketer estimates more than 20 million ereaders will be in consumer hands by the end of this year, reaching 8.7% of the US adult population. By 2012, 12% of adults will have a Kindle, Sony Reader, NOOK or similar device.
Amazon’s announcement that its ad-supported, lowest-priced Kindle is now its best-seller supports the view that people are eager for affordable, no-frills devices. At the same time, Liberty Media’s $1 billion offer for Barnes & Noble was predicated largely on the retailer’s success with the NOOK Color, whose list price is nearly double that of the ad-supported Kindle. Healthy sales at both ends of the ereader price spectrum bode well for continued adoption of this device category.
Nielsen reported last year that about a third of ereader owners share their device with at least one other person, meaning the ereaders reached potentially millions more people than the 12.7-million-unit installed base.
the spring 2011 introduction of the Kindle with Special Offers brought the first ad-supported ereader to market.
ads on the Kindle screen saver and homepage appear to be hitting the spot where the interests of advertisers, publishers, device-makers and consumers converge.”
Source: http://www.emarketer.com/Article.aspx?R=1008404
Online Ad Spend Continues Double-Digit Growth
~ December 6, 2010
eMarketer projects a 10.5% increase in US online ad spending next year, followed by double-digit growth every year through 2014 when spending will reach $40.5 billion.
Increases in online spending will far outpace those for total media spending, which will inch up by 1.2% next year after rising 3% in 2010. In 2014, eMarketer estimates total media ad spending will be $188.5 billion, up from $168.5 billion this year.
Tablet Wars Heating Up, Sales May Jump to 215m in 2015
~ May 31, 2011
Bloomberg recently quoted an analyst from Sanford Bernstein who expects tablet sales to jump from 17m in 2010, to 215m in 2015. That would be a 1,370% increase.
Apple's in the lead. Google's coming up in second, and is about to unveil an army of tablets from manufacturers such as Samsung, Motorola, and HTC. Microsoft is about to limp into the race with its new Windows tablet OS.
Competition from new entrants will cut Apple’s share of the tablet market to 50 percent next year, iSuppli Corp. said on April 21, from almost 100 percent when the Cupertino, California-based company began selling the iPad in June.
Source: http://www.wealthwire.com/news/equities/1217
Sharp Growth in Ereader Penetration
~ May 25, 2011
eMarketer estimates more than 20 million ereaders will be in consumer hands by the end of this year, reaching 8.7% of the US adult population. By 2012, 12% of adults will have a Kindle, Sony Reader, NOOK or similar device.
Amazon’s announcement that its ad-supported, lowest-priced Kindle is now its best-seller supports the view that people are eager for affordable, no-frills devices. At the same time, Liberty Media’s $1 billion offer for Barnes & Noble was predicated largely on the retailer’s success with the NOOK Color, whose list price is nearly double that of the ad-supported Kindle. Healthy sales at both ends of the ereader price spectrum bode well for continued adoption of this device category.
Nielsen reported last year that about a third of ereader owners share their device with at least one other person, meaning the ereaders reached potentially millions more people than the 12.7-million-unit installed base.
the spring 2011 introduction of the Kindle with Special Offers brought the first ad-supported ereader to market.
ads on the Kindle screen saver and homepage appear to be hitting the spot where the interests of advertisers, publishers, device-makers and consumers converge.”
Source: http://www.emarketer.com/Article.aspx?R=1008404
Online Ad Spend Continues Double-Digit Growth
~ December 6, 2010
eMarketer projects a 10.5% increase in US online ad spending next year, followed by double-digit growth every year through 2014 when spending will reach $40.5 billion.
Increases in online spending will far outpace those for total media spending, which will inch up by 1.2% next year after rising 3% in 2010. In 2014, eMarketer estimates total media ad spending will be $188.5 billion, up from $168.5 billion this year.
