One of the thing you can do to build your list is to run an effective online campaign, offering your site visitor irresistible offers or incentives to sign up your services, you may also rent someone else's list (such as those from http://viralurl.com, or http://inboxtrafficmachine.com) if you are just too lazy to get into the online campaign thing.
Let's take a look at a real world example: Win Free GPS online campaign.
Case Study: Win Free GPS Online Campaign
In this example, the business create values to the prospects or consumers by offering a chance to win the Global Positioning System gadget from the company. They also giving out valuable information related to the gadget through GPS Bay Facebook Fans Page, organizing online activities to keep intact with the community, besides their occasional newsletter updates.
As such, the business is able to leverage on technology (lower cost, target market, measurable result!) on their brand building and consumer loyalty effort.
Of course, online campaign is not something that ends with 1+1=2. As a matter of fact, it is always important to plan wisely when it comes to business strategy, as competition are fierce in the marketplace. Though the campaign idea was copied just 3 days after the initial launch, the competitors may find some difficulties in phase 2 of the campaign, when the business team up with one of the largest financial institution for the online campaign:
It is the business behind business, and behind the scene strategies that made them unique from the competitors. The copycat may copy the idea, but as they don't have pro-long and well planned strategy, it may take them quite some time to "copy" on the upcoming stages.
Now, check on another war zone - google Adsense publishers' network:
The above screenshot was taken from a new project 11 Best Credit Card Offers, ANY WEBSITE that has related or targeted topic about credit cards will have chances to show up the above INTERACTIVE ads.
As page impressions go on, imagine what is the value you are getting for your BRAND BUILDING?
Again, if your competitor doesn't have the right advice or planning in the initial stage, and the right leverage medium to go for long term fighting in business, then you are sure to see who will be the last one standing!
Of course, there are more to come besides what had been made available to the public. Stay tuned for more exciting updates!
p/s: if you are new to internet business, you may want to know how you can simply organize your online activities to create additional income, before you go further into the creative industry.
