What's in your mind when Citibank aims for 100,000 Facebook fans?
A good point to consider is: leveraging on the social media to increase brand awareness and build stronger customer relationships via direct interaction and feedback.
As I said, two of the top traffic sites on the internet are Google and Facebook, if you are not getting traffic from these 2 as part of your visitors source, you may be making a mistake (of course, there are other ways to get traffic, it's a mix-and-match strategy)
http://www.facebook.com/CitibankMalaysia
