You may have understand the concepts behind online campaign, another reason supporting the timing for running effective virtual world promotion would be the availability and popularity of the consumption devices.
Below is a sample of how a Taiwan magazine is penetrating the digital medium. Since you already have the content in conventional publication, why not simply duplicate a copy into the digital medium and get more exposure (and revenue!) from it!
It's about consumption devices, digital contents, and online campaign!
http://www.caijing.com.cn/2011/ydxmt/
Below is a sample of how a Taiwan magazine is penetrating the digital medium. Since you already have the content in conventional publication, why not simply duplicate a copy into the digital medium and get more exposure (and revenue!) from it!
It's about consumption devices, digital contents, and online campaign!
http://www.caijing.com.cn/2011/ydxmt/
