The rise of mobile, the success of Facebook and the expansion of Google
In summary, Mobile, Facebook and Google contribute to spending growth.
The question is, how well would you position yourself when you know that total online ad spending will approach $50 billion by 2015?
Take note that with better devices and higher bandwidth, video advertising will be more common because it generates greater audience attention than other digital ad formats. In other words, it will continues to attract new ad spending from brands.
http://www.emarketer.com/Article.aspx?R=1008476
With many of the digital content delivery channels made available, you should still understand well the concepts behind online campaign, because if you don't get the importance of having a sound business model, you may be spending your ads dollars unwisely.
The question is, how well would you position yourself when you know that total online ad spending will approach $50 billion by 2015?
Take note that with better devices and higher bandwidth, video advertising will be more common because it generates greater audience attention than other digital ad formats. In other words, it will continues to attract new ad spending from brands.
http://www.emarketer.com/Article.aspx?R=1008476
With many of the digital content delivery channels made available, you should still understand well the concepts behind online campaign, because if you don't get the importance of having a sound business model, you may be spending your ads dollars unwisely.
